Baker Creative won a 2022 Torch Award for Ethics presented by the Better Business Bureau (BBB) of Central Ohio, The Center for Character Ethics. BBB established the Torch Awards for Ethics as an annual awards program to publicly recognize local companies with practices that elevate their commitment to ethical business.
Baker Creative was revealed as one of seven winners from among 19 finalists at an awards ceremony at COSI. Baker Creative was a finalist for this honor in 2021.
“Receiving the Better Business Bureau’s top award is a significant honor,” said Michele Cuthbert, Baker Creative founder and creative director. “Being a customer-focused business, we share the foundational values of the BBB and are grateful to be recognized for being aligned with the organization’s mission to advance trust in business.”
Nominees describe the character of their organization’s leadership, how an authentic culture is being fostered, how the company prioritizes its relationship with customers and the impact the organization is making in its community.
The Torch Awards for Ethics program is designed to promote the importance of building trust and the willingness and efforts made by outstanding businesses to help contribute to an honorable marketplace. BBB distilled its intentional focus on trust and ethics into four C’s: character, culture, customers and community, the basis for the Torch Awards entry process, according to the BBB.