We have known social media to be a main source of news for quite some time. Anonymous describes themselves as “an idea not a group, we are your neighbor, your doctor, We are freedom, Justice, WE DO NOT FORGIVE, WE DO NOT FORGET, EXPECT US. Project #KnightSec”. This group has been following the story, posting videos, pictures, demanding an apology and convincing others to support them.
As most of you have probably heard, social media has played a role in the Steubenville, OH rape case. News outlets have reported that back in August, two teens have allegedly raped a drunk, unconscious 16-year-old girl at a party while others tweeted and posted pictures on Instagram about it. A video was also released of the teenage boys talking slanderously about the girl and the rape.
This video along with photos of the two boys carrying the young girl went viral over the Internet the next few days after the rape. The two boys have been arrested and are waiting for their court date.
With the releasing of video and pictures, social media has proven once again that what is posted on the Internet, stays on the Internet. Anonymous had released a video announcing they have the list of everyone involved including their personal information. At the end of the video they show snapshots of the “rape crew’s” social media sites talking about the events of that night. Anonymous has also been accused of hacking into the school’s website, personal social media pages and email accounts of people who is defending the young boys. These pictures can be seen on @KYanonymous.
Since the news went viral about the raping, there had been protests outside of Jefferson County Courthouse involving how the case is being handled. This rally referred to as “Occupy Steubenville” was organized by Anonymous and many protestors wore the iconic mask from V is for Vendetta that is the same signature mask of Anonymous.
Social media has the power to educate, expose and spread news from country to country around the world. Local news can be national news in a flash. The real question seems to be if Anonymous is in the right or wrong? Publicly defacing authority in Ohio vs. spreading an issue that is frequently overlooked? Do they really want to see justice served or just make a name for themselves? Whatever the case, if social media is involved, we can almost guarantee this case won’t subdue silently.
In America, the tradition for most families is putting up a big tree full of lights, dress up in red and go visit Santa at the mall. But what about the other countries around the world? Does Japan hang stockings above the fireplace? Do Russians believe Rudolph the Red-nose Reindeer leads the head of Santa’s sleigh?
Baker Creative is in the holiday spirit this year and since we are adding multicultural services to our agency, we wanted to do a little research and this is what we found.
Instead of Santa Clause delivering the gifts on Christmas, Brazilians have Papai Noel (father Noel). According to their legend, Papai Noel brings the gifts in silk clothing due to the hot summer. Papai Noel also hold his residence in Greenland. Fireworks go off at night and the there is a huge Christmas tree of lights that can be seen from San Paolo to Rio de Janeiro.
The Magi, or the three Kings, are particularly revered in Spain. Children put out their shoes to receive their gifts. They would leave carrots, straw and barley for the horses of the Wise Men. It is believed in some areas that Balthazar rides a donkey and is the one who leaves the main presents. On December 8th, there is a big celebration called the feast of Immaculate Conception and it is for the Virgin Mary. The elaborate dance that is performed by ten costumed boys is said to be moving and beautiful.
In France, children believe in Pere Noel, who delivers gifts with his disciplinarian partner Pre Fouettard. The job of Pre Fouettard is to remind Pere Noel how every child has behaved that year. In some parts of France, children get a visit on St. Nicholas Eve and then again on Christmas by Pere Noel. Most adults will generally wait on New Year’s Day to exchange gifts.
Surprisingly Japan has adapted many of the Christmas traits of America. They decorate, exchange gifts and the story of Jesus being born fascinates them, especially the little children. Jesus is said the have been laid in a cradle and in Japan the babies never sleep in cradles so they become fond of the baby Jesus. Hoteiosho is their version of Santa Claus and carries a huge pack of presents. The only difference is Hoteiosho is said to have eyes in the back of his head so that the children know he can see everything.
The figure Babouschka is known to give the children their gifts. The story is the when the Christ child was born, Babouschka failed to give shelter and food to the three wise men that were traveling to see the baby. So tradition goes the Babouschka still roams the land to find the Christ baby and visits every home to give gifts to the children. The Christmas Eve dinner is also prepared with no meat and the most important dish is a special porridge called kutya, which give good blessings to each family.
Lucia is the Christmas figure for Christmas and is celebrated by a feast held on December 13th. Lucia was known for carrying food to Christians that hid in dark, underground tunnels because Christians were persecuted in the early days. She wore a wreath lit with candle on her head so she was able to see her way. Eventually Lucia was arrested and martyred. To celebrate her life, on the day of her feast, the eldest daughter in each family wears a white dress, red sash and wreath on her head lit with seven candles. She then delivers coffee and buns to each family member to thank Lucia for bringing hope to their dark days.
No matter what country or ethnic group you come from, spending time with the ones you love is most important.
Have a happy holiday, Feliz Ano Novo (Brazil), feliz navidad (Spain), Joyeuses Fêtes! (France), Tanoshii kurisumasu wo! (Japan), Счастливых праздников, (Russia) and Trevlig Helg! (Sweden)
From Baker Creative.
Everyone knows that keeping the look of your brand is important. It is important for the public, employees and potential workers to know what the company’s values are so these potential customers are more apt to embrace what the company has to offer. An unorganized website, out-of-date social media profile and confusing logo may not be perceived as professional.
When graduates are on the search for employment, they take a look at the company website to see what it is all about. For instance, a recent graduate that is employed with Baker Creative mentions that she likes to see what the layout of the website is.
“When the website looks clean and organized, that shows me the company really cares how their brand is portrayed to the world.” Michele Cuthbert mentions.
Websites, just like social media profiles, need to be organized in a manner that is easy to understand. Nothing throws off a potential client like a confusing website.
Social media and community engagement are two ways to step-up your brands image.
Social media can easily hurt your brand. Not only can the social media specialist post something that can be considered rude, but employees can post things on their personal page about your company that looks bad. Usually if the post is bad enough, people can get fired and not even realize what they even did.
For example, a 22-year-old had just been offered a job at Cisco and, like any young adult, wanted to announce it to the world. This may not have been the best way to do it:
“Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.”
When another Cisco employee saw this tweet, they passed it along to the hiring manager. The young man lost the job offer before he could even start.
A brand suffers even more when the social media blunder comes straight from the company. When Kenneth Cole used the #Cairo to announce his new spring line, followers became enraged.
“Millions are in uproar in #Cairo. Rumor is they heard our new spring collection is now available online…”
A company using a hash tag that is related to a country crisis may not get the best reputation.
Brands can also benefit by being involved with the community around them. Being a local contributor to a charity or holding an event to raise money for a nearby school really makes the public they show they care.
Keep your brand looking good and you will have a thriving business.
For more informations please visit Baker Creative
There is no doubt that women are starting to excel in the workforce and they are excelling everywhere. Baker Creative interviewed a woman who is involved in the process of drilling wells for natural gas.
Lydia Sinemus is a Senior Geologist in the natural gas industry. She has a Bachelor of Science in geology and a Masters degree in environmental science. When we conducted the interview she told us there are not many women in this industry, but the opportunity for them in this line of work is growing.
Lydia has been drilling in Virginia for four and a half years and has been in the industry for almost 20.
Baker Creative (BC): “What exactly does a senior geologist do?”
Lydia Sinemus (LS): “My job is to find areas to drill. My team and I do this by studying other wells and mapping locations to find the gas bearing formations. Since the target formation is one mile underground it takes a lot of research to make sure we have the right spot.”
BC: “What are your top challenges and how do you deal with them?”
LS: “I would have to say gathering information and the time constraints. Making sure every detail is correct is very important so that we can find the right spots to drill. The time constraints are mostly because we drill in the spring and summer so we have the fall and winter to get ready. During these months we do all of our research to get ready for drilling season.”
BC: “How do you believe you help grow the business?”
LS: “When the wells are successfully drilled. If they’re not successful, I haven’t done my job. I am also apart of the PR committee which works to educate communities about natural gas and all of its benefits.”
BC: “What do you think people take for granted about your job?”
LS: “I think some people believe we just grab a rig and start to dig. They do not realize how much work and how long it takes to do background research on the drilling. It takes 6 to 8 months to do the research and get prepared.”
BC: “What are the two things that need improved in the business?”
LS: “I believe every company can always be improving on communication and that goes for our company as well. Internal communication is very important. There are many steps to starting a drilling job and if something is not communicated correctly it can really mess with the process. Also external communication, even though everyone is doing a great job with getting the word out about natural gas it can always improve. Natural gas is such a great story, we really need to spread the word!"
BC: “If budget were not an issue, what is something you would want to perform the job better?”
LS: “We do use high quality technology. There is seismic and micro-seismic technology out there that captures pictures of rock under ground through waves when the ground is struck. These waves are made by using a thumper truck to hit the ground. Companies use this technology, but it is a little hard for us because of the abundance of coal mines in the area. Since there is space under ground because of the coal mines, the waves are not as accurate so we do not use this technology.”
BC: “How does your contribution make a difference?”
LS: “My team and I help find successful areas to drill. If our jobs did not exist, it may be a little hard to find the correct land spots to drill on. Each year our results are better and better so I believe that makes a difference.”
Lydia is a great example of women who are working hard to be in a man’s field. These jobs are growing all over the country and the demand is high. We would like to thank Lydia Sinemus for taking us through the life of a Senior Geologist.
It is important for a company to see numbers on how the social media Google+ is the newest platform to the social media club. Each profile in Google+ gets centered around a stream of your interest, which are joined by four categories. Circles, hangouts, huddles and sparks are all categories that allow you to communicate and discuss your interests.
This social media platform may only be looked at as a “social” way for friends to connect. Little do businesses know, Google+ can be a great resource to grow their brand.
Locating around the world
Google+ allows search engines to find your business depending on the content of your profile. For example, if you are a bakery and sell cakes and coffee, those two simple keywords can lead customers to your Google+ profile. This is possible through posts, videos and pictures you post on your profile.
Broadcast your business worldwide
With Google+ hangouts, your business can set up video conversations with clients, co-workers and even customers. Posting a video to Hangout on Air can allow you broadcast your brand even further. Customers all over the world can watch a segment on “how-to” or even watch you speak at a convention. People can engage with each other or record it to playback later.
Measuring the social profile
platform is improving the brand. Through Google+, you can identify who the influential followers are and who is sharing and resharing your posts. Google analytics allows reporting from your profile showing recommendations, visitors and what keywords are working for your brand.
Listening to your customers
With Google+ you are able to search names or keywords to view what people are saying about the brand. With this tool, your company can understand the customers and fix any faults that may be bringing your brand down negatively.
For Daria Musk, she became a global rock star overnight because of her live concert via Google+ Hangouts. She has been featured in Rolling Stone, Billboard Magazine and Mashable. At the end of November she will be a featured speaker at the Mashable Media Summit discussing her fame through a live social media concert.
Daria is a prime example of how Google+ can provide the resources to spread a brand worldwide. Businesses have the opportunity to gain a following for their brand simply by logging into Google.
Mashable- Daria Musk
We have all asked these questions. What is Public Relations? Why should I be on social media? How can social media and public relations help my company?
If you were not introduced to social media when it first made its debut, you may only think of it as networks that people join to keep in touch with friends or upload pictures of their memories. Yes, some people do use social media networks for this purpose, but if you are a young professional or an owner of a developing company, social media may just be the answer to your prayers.
Here is a list of some of the things social media has to offer you as a professional:
- Connects the world
- Promotes you or your brand
- Spreads news
- Teaching source
- Communication tool
- Networking tool
- Populate an event
- Source for hiring and firing
Social media has the power to connect millions of people in a split second. For example, Kony2012 swept over every social media site you can think of in March of this year. The viral sharing of videos and photos were encouraged throughout friends and colleagues to help get media attraction to stop this war criminal in Uganda.
This image spread through social media like wildfire overnight and the Stop Kony 2012 video made by Invisible Children has over 93 million view just on YouTube alone.
Today, people are more likely to login to Facebook to read about worldly news then turning on the TV. Social media is famous for spreading news and promoting everything from products to campaigns over the Internet. One reason why it is so famous is because it is free. Using networks like Facebook and Twitter can shine light on you as a professional or the brand of a company.
Social media being a resource to build a brand is not something anyone can accomplish successfully. This is where the power of public relations enters.
Despite what you have heard, public relations is more then planning parties and meeting celebrities. You have to do research and communicate with people. Networking and marketing may be the most acquired skill a PR professional can have. Along with social media, the skills of public relations specialist can turn your brand into a success story. These specialists have been taught to utilize their skills to help improve the quality and promote the purpose of your brand.
If public relations professionals know the ins and outs of social media, that is a double whammy.
Here are just a few things PR professionals have the power to do:
- Social media
- Build relationships
- Deal with the media
- Community engagement
Public relations and social media can be power tools in any company or brand that wants to become successful.
Welcome to part two of “Take Our Job for a Day” and this week Baker Creative interviewed a chef cook at an upscale restaurant in Columbus.
This chef cook did not attend any schooling for cooking, but was trained and worked hard to get where he is today. He is 24 and from southern Ohio.
Again, we do not release personal or company names
Baker Creative: “What is your primary job role and a description of that job?”
Chef Cook: “My role is a chef cook and I cook in different sections depending on where I am needed. I can cook pasta dishes, run the fryer or the grill and cook appetizers. I mostly work in the pasta station, which is the highest station you can work at aside from being a kitchen manager.”
BC: “What are the top three challenges of your job and how to you deal with them?”
Chef Cook: “The biggest challenges are not having the proper staff, stations being incorrectly set up and fellow cooks not participating the way they need to. I try to pick up as much slack as I can and when I see another cook getting overwhelmed I go and help them catch up. Basically, when I have to deal with this [challenges] I end up doing it myself. That is all we can do as cooks.”
BC: “So how do you think you help the business grow?”
Chef Cook: “I am a certified trainer so when a new cook comes in I train them, which helps the business grow. Also, if someone seems to be struggling, I show them tricks or something that can make their job a little easier. Making sure the food a is quality product for the guests gets them to come back.”
BC: “What do you think the staff takes for granted?”
Chef Cook: “Some of the servers and managers don’t seem to appreciate the hard work. We are standing in over 100-degree air and with so many of us in the kitchen, it gets really hot. Working in that heat can get exhausting. I also think people take my kindness for granted. Some of the cooks are not as generous as I can be and they think we [cooks] are all alike, which isn’t true.”
BC: “What do you think are the top two things management could do to improve a chef cook’s life?”
Chef Cook: “Staff properly on the busy nights. They mix together the talented chefs and the not so talented ones, which is fine, but the way they do it makes some of our jobs harder. The managers could also work on keeping the flow of the kitchen a bit smoother. We have a back kitchen that preps the food and washes the dishes and then us, the front kitchen, that cooks. Sometimes those two sections are off beat which throws everything off.”
BC: “So what if budget were not an issue, what two would you want to perform your job better?”
Chef Cook: “ I would want more staff hired for the weekends when we are the busiest. I would also like them to remodel the whole kitchen to make it larger. There are a lot of cooks in the kitchen and the space is very tight so we end up burning each other and getting in each others way.”
BC: “Last question. How does your contribution make a difference in the restaurant?”
Chef Cook: “Well, since I am very well trained I can cook almost everything which helps when another chef needs to take a break. I am also quick to get the food out quicker to the servers, which makes the guests happy. If I were slow and did not pay attention to detail I would either be disliked by the servers or not be employed here.”
Being a cook is more then just flipping food in the air and wearing comfy pants. It is hard work.
Thinking about going to culinary school? Here is some advice that may help with that decision:
Ask the institution you are thinking about attending to sit in on a class or ask to sit close to the kitchen at the next restaurant you eat at. Some restaurants have the kitchen visible so pay a closer attention to what is going on back there.
Connect with a chef cook somewhere and ask their advice about the profession.
To tweet without a hashtag is like to read without a book. But what is the purpose of the hashtag? Who started this trend of topics beginning with a #?
The first sighting of the hashtag was used with IRC, or Internet Relay Chat, to assemble together topics or groups. The hashtag was not made popular until 2009 when Twitter decided to use the hashtag symbol to group together topics and make words or phrases trend if they come after a #.
Nate Ritter populated the first hashtag when he posted about the 2007 California wildfires in San Diego. Every time he would talk about the wildfires he would mention #sandiegofire to connect that community, which later became the first high-profile application of the hashtag.
There are many uses for hashtags.
Companies use # to promote their business and events that are happening. This allows the public or employees to use this hashtag so that everyone is connected and the hashtag may start trending
We forgot to mention that when a word or phase is trending, people all over the world are able to see it on their homepage of Twitter.
Clubs and organizations also use it to promote and educate what they stand for.
One of the most common types of hashtags is when something worldly is happening that everyone is involved in. The World Series or Olympics would be a good example of a trending hashtag because there is a large amount of people talking about these topics.
Are you wondering why we are talking about hashtags like it’s the best invention since sliced bread?
The hashtag can sometimes be overlooked when running a business or an organization. Set one hashtag for the whole company and use it in every social media outlet you run. Just because the # is well known on Twitter does not mean it can’t be used on Pinterest, Instagram or even Facebook. People will be connected to your business, which may help it grow.
Doing a search for a specific hashtag can help you view what other people are discussing on this certain topic. If you search your own hashtag, that can give you an idea if people are saying positive or negative things about your company.
Hashtags are an important social media tool and very simply to use. They can benefit you and your company. Hashtags are a way of connecting to the world around. #bakercreative #socialmedia