Trust is almost as important to consumers as quality and value.
Consumers ranked brand trust as one of the top factors they consider when making a purchase. With 81 percent of survey respondents saying that they “must be able to trust the brand to do what is right. And like all personal relationships, brand relationships require trust. At Baker Creative, we take the precision of a surgeon, the ear of a therapist and the heart of an artist to build that trust for you. We focus on value creation, innovation and leveraging technology. We utilize these to drive sustainable growth breathes life into your brand for today and for years to come.
The Art and Science of Emotional Branding are telling the right touching narrative that builds a connection.
Consumers want to feel emotionally connected to their brands because it’s an extension of their own personality, style, and identity. Emotional branding requires a clear strategy to evoke the right emotion to move your audience, and a clear understand of your audiences. We create an emotional moment and align it with their need. We justify why they need it to be part of your brand drive success. Often customer's identity will overlap with a brand’s personality to deepen loyalty, for example like Harley Davidson riders.
At Baker Creative, we look at your brand from a 360-degree customer’s perspective. Emotions play a significant role in buying decisions. We assess your customer’s, influencers, barriers, culture, psychographic motivations, desires, needs and wants.
Emotional Marketing and Branding Services:
• Message Mapping
• Brand Identity & Positioning
• Integrated Creative Campaign Development
• Digital Design & Development
• Creative Concepting
• Cause Marketing
• Content creation