Ethical Growth of PR.

Ethical Growth of PR.

Baker Creative > Blog > Public Relations > Ethical Growth of PR.

Public Relations experts are optimistic that the industry will see considerable growth. Social media’s explosive evolution and the multitude of communications calamities over the years have highlighted public relations as a necessary management function for any company with a customer.

After a stagnant job market, it is exciting to see an optimistic outlook for the New Year.

Unfortunately, our industry has developed a reputation in some circles for being spin-doctors or flacks. I wince whenever someone mentions that I tell people what to think for a living. On some level, I suppose you could look at it that way, but I prefer to think most pros let people know what is going on with their organization and let the public decide for themselves what they choose to believe.

Despite naysayers, I genuinely believe that most PR pros are trying to influence the opinion of their target audiences for the betterment of society not to just make a buck.

Establishing and adhering to your own code of ethics makes you a more credible professional. Bonus: you just may like yourself a lot more too.

PRSA members are required to follow the Code of Ethics set forth by the association. Take a look here if you’re curious.

Here’s a quiz you can take to help evaluate your behavior. Take a gander to see how you measure up.