Public Relations experts are optimistic that the industry will see considerable growth. Social media’s explosive evolution and the multitude of communications calamities over the years have highlighted public relations as a necessary management function for any company with a customer.
After a stagnant job market, it is exciting to see an optimistic outlook for the New Year.
Unfortunately, our industry has developed a reputation in some circles for being spin-doctors or flacks. I wince whenever someone mentions that I tell people what to think for a living. On some level, I suppose you could look at it that way, but I prefer to think most pros let people know what is going on with their organization and let the public decide for themselves what they choose to believe.
Despite naysayers, I genuinely believe that most PR pros are trying to influence the opinion of their target audiences for the betterment of society not to just make a buck.
Establishing and adhering to your own code of ethics makes you a more credible professional. Bonus: you just may like yourself a lot more too.
PRSA members are required to follow the Code of Ethics set forth by the association. Take a look here if you’re curious.
Here’s a quiz you can take to help evaluate your behavior. Take a gander to see how you measure up.