Multicultural Specialist
Maria Cristina Rios is a recognized marketing leader specializing in retail, multicultural and event marketing, including promotional and data-driven strategies and brokering key partnerships to increase customer loyalty.
Maria Cristina’s experience includes employment with Fortune 500 retailers Foley’s department store and Macy’s New York headquarters. In 2017, she led Comcast’s multicultural and event strategy for more than 500 Xfinity stores.
Maria Cristina is dedicated to assisting small and minority businesses in succeeding and growing through strategic marketing plans and engaging content. She was recognized by Proud to be Latina, Impremedia, the Mexican-American Chamber of Commerce of New York City and the New York Hispanic Chamber of Commerce and selected as an expert conference panelist appearing at Portada, National Newspaper Publishers’ Association and National Association of Hispanic Publications events.
Education: Maria Cristina is a graduate of St. Mary’s University of San Antonio with a bachelor’s degree in English-communication arts with an emphasis in business and the inaugural New York class of the Mujeres de HACE leadership program.
Functional responsibility: Research, outreach, marketing, strategy and assessments.
