Emotional Marketing & branding

A SUCCESSFUL BRAND IS EARNED

Baker Creative > Emotional Marketing & branding

Source: mckinsey.com

Trust is almost as important to consumers as quality and value.

“We have found Baker Creative reliable and fun to work with and would recommend them to anyone in need for assistance creating innovative marketing solutions.”
Jiffy Group International

Consumers ranked brand trust as one of the top factors they consider when making a purchase, with 81 percent of survey respondents saying that they “must be able to trust the brand to do what is right. And like all personal relationships, brand relationships require trust. At Baker Creative, we take the precision of a surgeon, the ear of a therapist and the heart of an artist to build that trust for you. We focus on value creation, innovation and leveraging technology to drive sustainable growth breathes life into your brand for today and for years to come.

The Art and Science of Emotional Branding are telling the right touching narrative that builds a connection.

Brands that spark emotion become part of a customer’s identity. When you meet a core need at the right moment, loyalty follows—and customers will go out of their way to choose you.
At Baker Creative, we look at your brand from a 360-degree customer centric perspective. Emotions play a significant role in buying decisions. We assess your customers, influencers, barriers, culture, psychographic motivations, desires, needs and wants.
Emotional Marketing and Branding Services:
• Message Mapping
• Brand Identity & Positioning
• Integrated Creative Campaign Development
• Digital Design & Development
• Creative Concepting
• Cause Marketing
• Content creation
• Segmentation

 

BRANDING AND BUSINESS STRATEGY

 

85% of executives say that the greatest barrier to achieving their growth objectives is inside their own four walls.

Oftentimes, cost-cutting only gets you so far. A clear actionable strategy can move you forward to grow organically with minimal calculated risk. Without strong financial health, it is difficult for brands to invest in their talent, processes, product improvements, goals, sales/customer service training and marketing. At Baker Creative, we can provide a great strategic plan that can be easily implemented and managed to invest in your future.
Our “Beyond the Brand” methodology breaks down silos, aligning sales, marketing, IT, HR, and leadership with a unified customer view. Shared goals, CRM, and metrics enable smarter collaboration—so teams anticipate needs, share insights, and show up prepared.
We align your entire organization around a single customer view. With shared data and purpose, teams act as one—so every touchpoint, from sales to service, works in sync. ``Beyond the Brand`` means syncing departments with real-time insights and resources. When sales knows what service knows, your brand shows up smarter—and stronger—at every customer moment.
Business services:
- Assessments, planning, management and reporting
- Management, assessments and recommendations
- Competitor benchmarking
- Translating your unique selling proposition into a growth culture
- Business planning for acquisitions
- Assessments audits and recommendations
- Strategy and implementation
- Forecasting
- Finance audit, planning and best practices
- Retail market analysis
- Retail/B2B sales gap analysis
- Trend tracking and industry baselines
- Industry business analysis
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