A FRESH CONCEPT IN A NEW MARKET

Baker Creative > Targeted Campaigns > A FRESH CONCEPT IN A NEW MARKET

Where Local Flavor Meets Big Vision

Food halls are thriving—some surpassing pre-pandemic numbers by 110%. Market 42 set out to lead the trend, not follow it. Their mission? Create a welcoming destination that celebrates local food, culture, and community.

Instead of national chains, Market 42 would spotlight globally inspired, locally made cuisine—served with a side of nostalgia, social connection, and small business support.

Market 42’s goal:
– Create brand awareness for both vendors, event planners, corporations and patrons
– Pull visitors from across Northeast Ohio—from Cleveland to Akron.
– Build a community hub, not just a food court.
– Attract seasoned local vendors and artisans.
– Address concerns over traffic, noise, and lost green space.
– A large, established competing food hall in Cleveland.

PROBLEM:

The Challenge:
They had the idea but not the identity. Market 42 needed a clear concept, a compelling story, and a strategy to win over both diners and the community. They turned to Baker Creative to bring it all to life.

SOLUTION:
Our team rolled up their sleeves. We conducted deep market research, scouted the competition, and led a community audit. We crafted a brand that hit home—and the PR and social buzz reached 20.2 million. Interest spiked. Social channels surged. Locals got excited.

The Results:

The food hall has full capacity and there is a lot of Buzz around the concept. Market 42 became more than a food hall. It became a movement—and a meaningful space at the center of the community.