The client wanted to establish its brand with new customers in a very competitive marketplace. They were looking to capture missed in-store sales and to maintain consistent store traffic.
Baker Creative leveraged to emotional connections between pet owners and their extended members of their family, their pets. They designed in-store campaigns and direct mailer pieces that resonated with audiences to transcend price. Baker Creative designed a gift card campaign that had sold out twice well before the end of the holiday season. Many customers were collecting them and sharing them with friends and family. The in-store gift card promotional campaign resulted in a 30% increase in a few short weeks. This was a drastic increase over the previous years in gift card sales.