BUSINESS TO BUSINESS

Baker Creative > Integrated Marketing > BUSINESS TO BUSINESS

Sungro’s goal:
Sungro was looking to expand into retail markets to strengthen their brand position. They wanted to expand revenue sources beyond working with traditional direct dealer networks

PROBLEM:
Sungro faced a series of growing pains—from low brand awareness and a missing social strategy to inconsistent messaging that chased quick sales over lasting impact. As they aimed to expand into new markets, they lacked the tools and structure to connect with diverse audiences and influencers. Disorganized assets, insecure credentials, and spam-filled channels put the brand at risk, while the absence of clear metrics left them flying blind. It was time for a smarter, more strategic approach to social media.

SOLUTION:

Baker Creative’s strategic approach included a friendly lifestyle visual storytelling to appeal to novice gardeners, millennials. They designed a cross-over campaign to both retail and B2B audiences to reinforce the brand’s unique value. The voice of the lifestyle campaign was friendly, engaging, and approachable.

Social media engagement was offered in Spanish or English to generate soft lead conversions to multi-cultural audiences.

Baker Creative cleaned up the social channels and tightened up security credentials.

They established a structure, schedule, and easy-to-understand comprehensive metric reporting so the client understood its impact on his business.

As a result,
Baker Creative designed a campaign to educate audiences that not all dirt is created equal. 

Sungro was looking to release a new coconut blend growing medium for the cannabis industry across the US. Baker Creative designed a fun-loving package design to stand out amongst competitors. It won a GDUSA Silver award.

The results:
•33%+ Improvement across social media channels 
•105% increase in engagement
•155+ New impressions
• 60%+ new daily reach growth
• 122% + increase in post clicks

The creative led to lifts in brand health and household penetration.

Award-winning campaign: