PROBLEM:
Bowling Green University (BGSU) was looking to promote a PBS special called Women in Ohio Politics statewide. This was a non-partisan approach to tell the historic journey of these brave women.
The challenge was:
• Educate and foster interest with young audiences
• Craft positioning and a story to breathe life into what’s old news again to attract a cross-generational audience
• Inspire other women to enter politics
• Design a website that has nonpartisan storytelling for students, homeschoolers and women
• PR efforts to foster awareness and drive traffic to watch the premiere and party events
• Design a website to tell the story of resilience
SOLUTION:
Through a nonpartisan, resilience-driven website tailored for students, homeschoolers, and curious minds, along with targeted PR efforts to drive awareness and premier attendance, BGSU set out to turn storytelling into impact.
Baker Creative Solutions Studio partnered with BGSU’s teams to help craft the right visual story to help them be relevant within their existing brand standards.
RESULTS:
Baker Creative’s integrated campaign included public relations and influencer engagement. They were able to land stories in broadcast, print and online to show relevance, awareness and educate why this story matters today. Interviewees attended some of the preview parties. Their grassroots efforts maximized partnerships with the League of Women Voters chapters,
The results:
BGSU, PBS, historical societies, chambers, diverse groups, museums, theaters and libraries generated excitement about the upcoming
release on the national PBS channel with preview parties statewide. The producer was invited to various speaking engagements after the documentary’s release. Current metrics prove that this project is evergreen, where libraries, schools, teachers and students can utilize for years to come.
Award-winning campaign:
