PetPeople’s goal: Educate, build awareness to gain foot traffic and generate more revenue.
PROBLEM
The client wanted to establish its brand with new customers in a very competitive marketplace. The client was looking to capture missed in-store sales and to maintain consistent store traffic.
SOLUTION:
Baker Creative leveraged to emotional connections between pet owners and their extended members of their family, their pets. We designed in-store campaigns and direct mailer pieces that resonated with audiences to transcend price. Baker Creative designed a gift card campaign that had sold out twice well before the end of the holiday season. Many customers were collecting them and sharing them with friends and family. The in-store gift card promotional campaign resulted in a 30% increase in a few short weeks. This was a drastic increase over previous years in gift card sales.
