Though we can make a new start any day of the week, there is something especially appealing about starting fresh at the beginning of the year. If you haven’t done so yet, now would be a great time to sit in silence, reflect on last year and create your new business bucket list.
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What Message is Your Multicultural Campaign Sending?
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Over the past decade, multicultural campaigns have become an integral part of major corporations’ marketing and public relations strategies. Often times, these diversity strategies come across as nothing more than a monthly checklist in the minds of consumers.
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As the younger generation is starting to apply and interview for higher profile jobs, executives are seeing some interesting interviewees. Maybe the younger generation thinks they do not have to follow interview etiquette. (more…)...
As top executives, it seems everyone comes to you for the answers to their questions. What about your inquiries? CFO’s face a challenge of not having anyone to lean on when they come across an issue or problem. (more…)...
Using the Art of Advertainment to Boost your Brand.
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Many companies strive to be memorable to consumers so they buy into their brands through advertising. Advertainment is a portmanteau of advertising and entertainment. This can be anything from television and movies to songs and radio ads. (more…)...
Facebook, Twitter, LinkedIn, YouTube and Pinterest. We all know them but may not love them all. Some companies like Kellogg’s, P&G and Honda utilize most of these, but what made them choose which ones? (more…)...
Whether you are starting a new business or wanting to expand your current business, there are a few things that you need to invest in to make it successful. (more…)...
There are many facets of building or growing a company. The two most important components in planning should be a solid strategy and a creative element. Imagine cooking Thanksgiving dinner for a family of ten and not having recipes ready. (more…)...
This week is National Retirement Planning Week and Baker Creative wanted to look at the progress baby boomers are making in retirement. It turns out retirement may be further in the future than we thought. (more…)...
Many companies have little issues with a crisis. They have great customers and their product is a success. What happens when the quality of service decreases? (more…)...
