Baker Creative won a Torch Award for Ethics presented by the Better Business Bureau (BBB) of Central Ohio, The Center for Character Ethics. BBB established the Torch Awards for Ethics as an annual awards program to publicly recognize local companies with practices that elevate their commitment to et...
The Baker Creative BusHuddle (Business Huddle) podcast hosted by Michele Cuthbert was selected for honorable mention in the website element/podcast category of the MarCom Awards.
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Brands build trust so that there is little or no gap between what your brand promises and what it delivers. Building trust also builds brands themselves.
Understanding the ever-evolving customer was tricky enough before the world encountered a pandemic. Some consumer habits were permanently adopted while others were gleefully discarded. Companies saw there were ways to connect with customers during changing times to cultivate brand loyalty.
The almighty dollar is always important and what keeps the doors of a business open and operating, but it takes more than that these days to define success in the eyes of employees and customers alike.
Just like many other departments in today’s world, the role of human resources (HR) is evolving. This does not mean abandoning the “human” aspect of HR.
