How to deliver on brand promise today

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How to deliver on brand promise today

How to deliver on brand promise today
Corporate culture – whether in an office, factory or restaurant – still matters as much or more as before the pandemic arrived.

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Baker Creative wins BBB Torch Award for Ethics

Baker Creative wins BBB Torch Award for Ethics
Baker Creative won a Torch Award for Ethics presented by the Better Business Bureau (BBB) of Central Ohio, The Center for Character Ethics. BBB established the Torch Awards for Ethics as an annual awards program to publicly recognize local companies with practices that elevate their commitment to et...

Baker Creative podcast earns Marcom Awards honors

Baker Creative podcast earns Marcom Awards honors
The Baker Creative BusHuddle (Business Huddle) podcast hosted by Michele Cuthbert was selected for honorable mention in the website element/podcast category of the MarCom Awards. <...

3 ways customer experience becomes a competitive advantage

3 ways customer experience becomes a competitive advantage
Customer experience (CX) can become the ultimate competitive advantage and differentiating factor when organizations do it well.

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Strengthening brand equity in ever-changing marketplace

Strengthening brand equity in ever-changing marketplace
As with all categories, some within it are stronger than others. Brands are not an exception.

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How brand trust increases company value

How brand trust increases company value
Brands build trust so that there is little or no gap between what your brand promises and what it delivers. Building trust also builds brands themselves.

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Reposition your company with emerging trends

Reposition your company with emerging trends
Caring for your company is sometimes like being a homeowner. (more…)...

Growing sales in uncertain times

Growing sales in uncertain times
Understanding the ever-evolving customer was tricky enough before the world encountered a pandemic.  Some consumer habits were permanently adopted while others were gleefully discarded. Companies saw there were ways to connect with customers during changing times to cultivate brand loyalty.

Purpose vs. profit

Purpose vs. profit
The almighty dollar is always important and what keeps the doors of a business open and operating, but it takes more than that these days to define success in the eyes of employees and customers alike.

Focusing on the “human” in human resources

Focusing on the “human” in human resources
Just like many other departments in today’s world, the role of human resources (HR) is evolving. This does not mean abandoning the “human” aspect of HR.

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