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Using the Art of Advertainment to Boost your Brand.

Many companies strive to be memorable to consumers so they buy into their brands through advertising. Advertainment is a portmanteau of advertising and entertainment. This can be anything from television and movies to songs and radio ads.
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Posted on May 16, 2013
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The Not-So-Lucky Marketing Mistakes.

Some companies depend solely on luck when working on a marketing plan but in most cases, luck won’t get you by. Since St. Patrick’s Day just passed, we thought it would be beneficial to share tips on how to avoid bad marketing.
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Posted on March 18, 2013
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The Rise and Fall of Celebrity Branding.

In recent news, Lance Armstrong has been in the limelight for taking performance-enhancing drugs and blood doping.  Lance Armstrong had been known for battling cancer, winning seven Tour de France competitions and partnering with Nike to start the LIVESTRONG Global Cancer Campaign.
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Posted on January 21, 2013
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The 50 Shades of Marketing.

In 2011, British author E. L. James took a chance with the world and published a novel that took sex and BDSM to a whole new level.  Under the genre of erotic fiction, the Fifty Shades of Grey trilogy has really been
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Posted on October 1, 2012
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What’s Trending? Know More to Grow.

Big brands stay on top because they are able to anticipate upcoming trends in the marketplace. An article by CNNMoney reported that Netflix CEO Reed Hastings’ main fear was that his company would “get slow and stodgy.
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Posted on June 2, 2011
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Marketing Lessons from Mom.

Since Sunday was Mother’s Day, we’d like to take a moment to thank the mothers of our staff for shaping their lives and encouraging them in ways both large and small. Some of our staff members contributed lessons that their mothers taught them
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Posted on May 11, 2011
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Do You Feel Me?! Color Psychology and Personal Branding.

Colors evoke feelings. As children in art class, we learned to use reds, yellows and oranges to depict the warmed landscape in a sunny, beach day painting. Blues, greens and purples provided cool, refreshing tones of the water where children play.
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Posted on September 14, 2010
in Marketing

Branding is More Than Your Logo.

“It’s what a company looks like.” “It’s the symbol a company uses.” “It’s where you burn a symbol into your arm.” Above are some answers you might receive if you were to ask, “What is branding?”
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Posted on August 2, 2010
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Top Ten Strategies for Child-centered Marketing.

Businesses that market their products to children continue to stumble upon extremely successful marketing techniques that capture both children and their parents and create a buzz about their product or service
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Posted on May 13, 2010
in Marketing

Reaching the Youth Market.

With estimated spending by 14- to 34-year-old consumers at more than $1.2 trillion dollars annually, it’s not surprising that more and more businesses are focusing on new ways of communicating with this segment of the population.
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Posted on May 12, 2010

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