Understanding the ever-evolving customer was tricky enough before the world encountered a pandemic. Some consumer habits were permanently adopted while others were gleefully discarded. Companies saw there were ways to connect with customers during changing times to cultivate brand loyalty.
The almighty dollar is always important and what keeps the doors of a business open and operating, but it takes more than that these days to define success in the eyes of employees and customers alike.
Celebrities play a valuable role in campaigns when they focus on where their authenticity lies. Artists calling for people to register to vote or providing the means to register to vote at a concert provides a public service and uses their voice to remind fans that they have a voice, too.
It’s a great time for a fresh start. Renew your dedication to keep moving forward by looking at trends in marketing that can benefit your business. Digital remains part of the mix: Forbes predicts digital offerings replacing live, in-person presentations will be permanent.
Many companies strive to be memorable to consumers so they buy into their brands through advertising. Advertainment is a portmanteau of advertising and entertainment. This can be anything from television and movies to songs and radio ads.
Some companies depend solely on luck when working on a marketing plan but in most cases, luck won’t get you by. Since St. Patrick’s Day just passed, we thought it would be beneficial to share tips on how to avoid bad marketing.
In recent news, Lance Armstrong has been in the limelight for taking performance-enhancing drugs and blood doping. Lance Armstrong had been known for battling cancer, winning seven Tour de France competitions and partnering with Nike to start the LIVESTRONG Global Cancer Campaign.