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The Rise and Fall of Celebrity Branding.

In recent news, Lance Armstrong has been in the limelight for taking performance-enhancing drugs and blood doping. Lance Armstrong had been known for battling cancer, winning seven Tour de France competitions and partnering with Nike to start the LIVESTRONG Global Cancer Campaign.

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Posted on January 21, 2013

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Marketing Lessons from Mom.

mom and child

Since Sunday was Mother’s Day, we’d like to take a moment to thank the mothers of our staff for shaping their lives and encouraging them in ways both large and small. Some of our staff members contributed lessons that their mothers taught them

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Posted on May 11, 2011

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Branding is More Than Your Logo.

“It’s what a company looks like.” “It’s the symbol a company uses.” “It’s where you burn a symbol into your arm.” Above are some answers you might receive if you were to ask, “What is branding?”

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Posted on August 2, 2010

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Top Ten Strategies for Child-centered Marketing.

Businesses that market their products to children continue to stumble upon extremely successful marketing techniques that capture both children and their parents and create a buzz about their product or service

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Posted on May 13, 2010

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Reaching the Youth Market.

With estimated spending by 14- to 34-year-old consumers at more than $1.2 trillion dollars annually, it’s not surprising that more and more businesses are focusing on new ways of communicating with this segment of the population.

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Posted on May 12, 2010

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How Far Will Product Placement Go?

Growing up I was always particularly cognizant of brands. My father worked for a major beverage company. As a kid, if we were allowed to drink soda, we were not allowed to drink Brand X, since Dad’s company

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Posted on April 6, 2010

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Has Social Media Gone Too Far?

Has the law blurred between our private and public worlds? Has too much access gone too far? Have we all gone beyond too much information for public view? I often wonder if reality TV brought down barriers. Did it make it OK to show what we do in private?

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Posted on December 18, 2009

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Social Media Strategies: Do More With Less Time.

Time, energy, and funding resources are scarce. Before you know it, an hour and a half have been lost on social media. Tools can be frustrating if you don’t utilize your precious time well. After all, time is money that we can never get back.

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Posted on October 6, 2009