Time, energy, and funding resources are scarce. Before you know it, an hour and a half have been lost on social media. Tools can be frustrating if you don’t utilize your precious time well. After all, time is money that we can never get back.
Making the most of what we have takes clarity of purpose, a clear vision and well-defined goals. Ask yourself, “What are we not going to spend our precious resources on?” Really think out what you would like to share with others. What is the online reputation I am presenting to others? It’s easy enough to post something on Twitter, but does anyone really value the content of what you are sharing?
A good plan to foster collaboration, communication, and time management is so important. Start by listening and commenting on issues posted that add value to the conversation. Create a plan that fits your interests and choose the right audience who values your content.