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Why connecting cross-functional silos matters

Remember the kid in school who propped up books around his desk to prevent others from peeking at his paper? He was operating in a silo apart from others. Wanting a little privacy during a test situation is understandable, but operating apart from other kids continually is not socially healthy. It doesn’t fare so well […]

How brand trust increases company value

Brands build trust so that there is little or no gap between what your brand promises and what it delivers. Building trust also builds brands themselves.