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How brand trust increases company value

Brands build trust so that there is little or no gap between what your brand promises and what it delivers. Building trust also builds brands themselves.

Building a business to succeed

You may be thinking of taking matters into your own hands and starting a business of your own. Or, perhaps you want to strengthen the one you have.

Pandemic still affecting investing in advertising

When the first significant wave of concern about COVID-19 invaded the United States, most people hoped they would go home for a couple of weeks, wait it out like a blizzard, and then spring back to work in a business-as-usual format.

Tips to reposition during uncertain economy

Before the pandemic, “pivoting” was a word more frequently affiliated with a nimble professional athlete, not an ordinary business. Repositioning has become a necessity and is good practice to continue monitoring when the pandemic is no longer the focus of the world.

Happy Holidays from Baker Creative

We would like to give the gift of peace this holiday season. For just a moment breathe in and release the cares of the day as you watch our minute mantra.

What is on Your Bucket List?

Though we can make a new start any day of the week, there is something especially appealing about starting fresh at the beginning of the year. If you haven’t done so yet, now would be a great time to sit in silence, reflect on last year and create your new business bucket list.

What Message is Your Diversity Campaign Sending?

Over the past decade, diversity campaigns have become an integral part of major corporations’ marketing and public relations strategies. Often times, these diversity strategies come across as nothing more than a monthly checklist in the minds of consumers.