Michele Cuthbert, principal of Baker Creative, was tapped out of 400 entries to speak at the Ohio SHRM Conference.

Her topic was Culture and Retention. Creating a company culture that captivates talents implies employer branding executives, HR specialists, and brand managers – and other responsible officials – all working together to answer questions such as: How to create a company culture that will attract a larger pool of potential employees? How to devise a recruiting process more appealing to job candidates? How to strike the perfect balance of job responsibilities and perks? How can I retain long-term employees to reduce my turnover to save money? Answering these questions will help you develop an attractive, collaborative, and healthy working environment.

The Ohio SHRM State Council, along with our 25 local affiliated SHRM chapters, is dedicated to leading, educating, and inspiring the over 12,000 HR professionals in Ohio and educating, serving as HR experts to, and positively impacting other business professionals in Ohio. The Ohio SHRM State Council is a non-profit organization and exists as an affiliate of The Society for Human Resource Management, the world’s largest association devoted to Human Resource Management. Membership is made up of nearly 50 volunteers who are elected or appointed to The Council and includes the Chapter Presidents of the 26 local SHRM affiliated chapters in Ohio.