The Bank was looking to expand its brand locations into new urban markets. They would be competing for the same qualified customers who were no familiar with the brand. They were looking to attract new audiences and a variety of new markets in Ohio to generate more revenue.
They tapped Baker Creative to establish a new brand strategy, positioning and key messaging to improve the customer experience across the organization. We provided research, strategic planning, a customized integrated creative campaign to speak to the wide audience the bank serves. By capturing the voice of the customer, we were able to resonate with audiences to carve our a unique selling proposition that tested very well.