Cuthbert selected for Chief Marketer ‘Market Like A Mother’ Award

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Cuthbert selected for Chief Marketer ‘Market Like A Mother’ Award

Cuthbert selected for Chief Marketer ‘Market Like A Mother’ Award
Baker Creative wins national marketing award Michele Cuthbert, founder and creative director of Baker Creative lwas one of eight women nationally selected to receive Chief Marketer’s ‘Market Like A Mother” Award in the agency category.

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Tips to reposition during uncertain economy

Tips to reposition during uncertain economy

Before the pandemic, “pivoting” was a word more frequently affiliated with a nimble professional athlete, not an ordinary business. Repositioning has become a necessity and is good practice to continue monitoring when the pandemic is no longer the focus of the world....

2022 Trends in HR

2022 Trends in HR

The past couple of years taught us that living with the pandemic caused companies to consider options out of necessity that they had not embraced before.

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Talent Management

Talent Management
A critical component of any business is its people. Talent management encompasses things like workforce planning, recruiting (also known as talent acquisition or TA), employee engagement, performance management, succession planning and other factors.

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What is DEI & B?

What is DEI & B?
"Diversity is being invited to the party. Inclusion is being asked to dance." —Vernā Myers
What is DEI & B? The letters stand for diversity, equity, inclusion and belonging, a necessity in any business. It’s a hot topic right now. Many businesses need help...

Baker Creative was selected as best workplaces in Ohio

Baker Creative was selected as best workplaces in Ohio
Baker Creative was selected as a winner in the Best Workplaces in Ohio Awards. (more&h...

Baker Creative adds new offices

Baker Creative adds new offices
Baker Creative announces the establishment of satellite offices designed to serve the firm’s worldwide roster of clients even more effectively.

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Baker Creative helps fire department continue annual toy drive

Baker Creative helps fire department continue annual toy drive
Bringing holiday cheer to more than 1,000 local children in need
Not even COVID-19 can stop the Violet Township Fire Department 2020 Toy Drive dedicated to bringing holiday cheer to more than 1,000 less fortunate children in Fairfield County and beyond.

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BusHuddle Podcast: Nationwide Insurance winning formula to storytelling

BusHuddle Podcast: Nationwide Insurance winning formula to storytelling

It takes more than Peyton Manning and Brad Paisley to tell this top insurer’s story to members the right way. Nationwide offers insurance, financial services and offers policies covering pets, all positioned in the best way to convey the care of the company for what me...

Value of Employee Advocacy

Value of Employee Advocacy
What is employee advocacy? Simply put, it is the promotion of the company through its employees. It lends authenticity to recruitment and marketing and it expands a company’s social presence. Employee advocacy is a resource that will improve reach and trust for your company brand.

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