Baker Creative received a Graphic Design USA (GDUSA) Health + Wellness Design Award for the firm’s Ohio Health Diversity Education and Outreach Project.
“From among the more than 3,500 entries in this competition, we are honored to be among the top 10% recognized as a winner,” said Michele Cuthbert, creative director of Baker Creative. “As the founder of a diverse firm myself, this award is especially gratifying as it recognizes our telling the story of Ohio Health’s commitment to diverse suppliers and communities.”
The firm entered the DEI (diversity, equity and inclusion) category in the contest. The Baker Creative signature “beyond the brand” approach addressed Ohio Health’s desire to augment its diverse firm engagement and internal departmental understanding of diverse firm value as the hospital system reorganized its diversity department. By highlighting case studies representing Ohio Health’s diversity champions, their successful outcomes and contributions, the Baker Creative strategic content and storytelling approach enabled Ohio Health to utilize the campaign as the foundation for its community outreach initiatives.
Graphic Design USA (GDUSA) is a business-to-business information source for graphic design professionals covering news, people, projects, trends, technology, products and services. Founded in 1963, GDUSA sponsors competitions that elevate areas of excellence and opportunity for the creative community, with the Health & Wellness Design Awards growing to be the largest competition of its kind in the nation.
Founded in 2003, Baker Creative is a full-service brand management firm known for its Madison Avenue style of artistic achievement and strategic savvy emanating from a charming historic area of central Ohio. Offering public relations, communications and management expertise, the Baker Creative unique approach to brand evolution assists clients throughout the world in strengthening their businesses.