In this uncertain, fluctuating marketplace I often hear CEOs, business owners and middle managers who share a common perception of social media. Fear of the unknown. Fear that if I speak on Facebook, Twitter etc...it will put a bullseye on my back for negative feedback. Another typical objection I hear is, what if I put the wrong thing out there? I get it. Business is scary. The entrepreneur, boss, or manager in you doesn’t want to fail. I don’t know any type of business that doesn’t have some sort of risk. Consumers will post good or bad reviews but it’s up to you to take responsibility and to be aware of their opinions. This is a chance to make your business better. Another possibility is that the information out there is incorrect. Again, this is an opportunity to educate the community about your business.
If I open my store but I never tell anyone it’s open how will they find me? If they are knocking at your door (approaching you on social media) will you not interact with your customers and instead turn your back? If someone posts a question and doesn’t get any feedback, that is really just poor customer service. Consumers today have a higher level of expectation than ever before.
Don’t get paralyzed by the unknown or let emotions dictate to you, your business and the financial implications for all involved. Social media doesn’t have to be a daunting time-sucking all-consuming thing. Can you afford to let fear hold your business back where your competitors could be thriving? Social media can be a competitive advantage in business. Twitter has been used to improve customer service for example. A proper plan implementation can be invaluable to maximizing your budgets to achieve the best ROI. Setting a great plan in place can keep the team focused. I would recommend hiring a professional to help you with your efforts. They can answer these types of questions and put the proper things in place to help you navigate the waters.
Now is the time to execute this year’s budget. Are you ready? Reach out to Baker Creative today.
