There is quite a misconception about what branding, public relations and social media’s functions are in business. Some consider a logo a brand while others view PR as smooching. Why have things become so confusing nowadays?
Business these days is running at a sprinter’s pace. It seems like there are new technological advancements in some sectors every minute. It can be very overwhelming for CEOs and managers to keep up with all of it. Try to take a step back and really listen to your customers. They often will point you in the right direction. All this tech stuff is great, but remember, it’s relationships which are the glue that holds together all of the tools that make our life’s work easier.
All it takes is making a goal to take small steps to eventually make big strides in business. One may be reaching out to new audiences while another may be looking at how viable your business plan really is. If you make a plan and never return to it throughout the year then it’s wishful thinking, not a viable working plan that’s helping you achieve your objectives and goals.