Everyone knows that keeping the look of your brand is important. It is important for the public, employees and potential workers to know what the company’s values are so these potential customers are more apt to embrace what the company has to offer. An unorganized website, out-of-date social media profile and confusing logo may not be perceived as professional.
When graduates are on the search for employment, they take a look at the company website to see what it is all about. For instance, a recent graduate that is employed with Baker Creative mentioned that she likes to see what the layout of the website is.
“When the website looks clean and organized, that shows me the company really cares how their brand is portrayed to the world,” Michele Cuthbert states.
Websites, just like social media profiles, need to be organized in a manner that is easy to understand. Nothing throws off a potential client like a confusing website.
Social media and community engagement are two ways to step-up your brand’s image.
Social media can easily hurt your brand. Not only can the social media specialist post something that can be considered rude, but employees can post things on their personal page about your company that looks bad. If the post is bad enough, people can get fired and not even realize what they did.
For example, a 22-year-old had just been offered a job at Cisco and, like any young adult, wanted to announce it to the world. This may not have been the best way to do it:
“Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.”
When another Cisco employee saw this tweet, they passed it along to the hiring manager. The young man lost the job offer before he could even start.
A brand suffers even more when the social media blunder comes straight from the company. When Kenneth Cole used #Cairo to announce his new spring line, followers became enraged.
“Millions are in uproar in #Cairo. Rumor is they heard our new spring collection is now available online…”
A company using a hashtag that is related to a country and city in crisis may not get the best reputation.
Brands can also benefit from being involved with the community around them. Being a local contributor to a charity or holding an event to raise money for a nearby school really makes the public see they care.
Keep your brand looking good and you will have a thriving business.
For more information please visit Baker Creative.
