If you visit popular blog sites that review products, there are some new rules bloggers must adhere to by the man, the FTC. Popular bloggers are now subject to federal guidelines that state bloggers must disclose freebies in product reviews. For example, if a blogger does a product review about flat-screen TVs the blogger is now required to post if they are getting paid for this or have received free products for their post.
The FTC will most likely not only go after the blogger for fines, but also the advertiser. They want to ensure the intentions of the posts are clear. Some mommy sites stated a few months back that they will be disclosing what really goes on behind the scenes in such cases. Many popular bloggers get approached by advertisers daily to get their products endorsed through blogger posts.
My question is, how much does the government have a right to regulate and how should this go? Let me know your opinion.
