Is Brand Loyalty Dead?

RELATIVITY

A fresh perspective

All
Baker Creative News
Business
Human Relations
Marketing
Podcast
Public Relations

Is Brand Loyalty Dead?

Is Brand Loyalty Dead?
Has loyalty started to decline in today’s business world? As budgets are shrinking and demands are growing, we often look for the best deal - which often happens to be the least expensive option. But is it going to cost you in the end? (more…)...

De-stress by Being a Better Business Professional.

De-stress by Being a Better Business Professional.
Developing professional relationships is rarely an easy task. The simple combination of different personalities, ideals, and concepts often makes for a difficult initial challenge. So, you’ve formed a partnership. (more…)...

Small Steps Can Lead to Big Changes in Your Business.

Small Steps Can Lead to Big Changes in Your Business.
There is quite a misconception about what branding, public relations and social media's functions are in business. Some consider a logo a brand while others view PR as smooching. (more…)...

What’s So Wrong with Being Single?

What’s So Wrong with Being Single?
The singles crowd. More than 117 million American adults. College students, workaholics, single mothers, widows. You name the title, and they’re lumped into that large group that many agencies and companies are finding (more…)...

Could Your Agency be in Need of Some Spring Cleaning?

Could Your Agency be in Need of Some Spring Cleaning?
Organization and focus are key in the advertising world. So why not periodically take the time to de-clutter your agency? By identifying the key aspects of your agency's business, you can streamline your efforts and reach greater success. (more…)...

Building Small Business Credibility.

Building Small Business Credibility.
So your small business is in need of credibility. What's the first thing you should do? Some say it's as simple as building your brand. In the business world, your brand is only as strong as the reputation that precedes it. (more…)...

Are We Addicted to Social Media?

Are We Addicted to Social Media?
With the creation of Twitter, Facebook, Instagram, LinkedIn, and the numerous other social media sites popping up daily, the issue of social media addiction has become a frequent topic of discussion. (more…)...

Client Relationships: 7 Simple Rules.

Client Relationships: 7 Simple Rules.
We all know that client relationships are important. Being creative and resourceful is essential to maintaining and growing your client base. Wendi McNeill, owner of Charli Jane Speaker Services, (more…)...

Should Codes of Ethics Apply to Online Blogging?

Should Codes of Ethics Apply to Online Blogging?
An ongoing debate among journalists and bloggers alike continues to bring the issue of ethics into the picture. While the majority of journalists feel that ethical guidelines should apply to all writing, many others feel that the personal, (more…)...

Could Twitter be Bad for Your Brand?

Could Twitter be Bad for Your Brand?
Social networking has become a popular - and successful - way for companies to market their brand. But could your employees and representatives be bringing you negative attention? (more…)...