Ever wonder what happened to the video star of yesteryear? Remember when MTV actually meant videos on TV? The recording industry has changed a lot in the last few years. Blockbuster, big-budget videos don’t dictate record sales anymore. The industry has seen a downward trend in sales which has changed the focus of the industry.
The idea is to generate large opportunities around the music, build careers and brands. Video platforms went from TV to the web to smartphone formats. The interesting thing is that they are so hot on YouTube and platforms like Vevo. MTV stopped playing videos not because there wasn’t an interest, but because they wanted an audience to stay longer.
I think video has maintained it’s viral nature because people enjoy it and share it with others. Even TV shows like NCIS will show a plug for the music played during the show that week. Guest appearances by popular bands with storylines wrapped around them have been in popular shows. CSI featured the band Rascal Flatts in an episode and Parks and Recreation highlighted Letters to Cleo. These are great ways to get new audiences to interact with music brands in ways that are interesting and resonate with audiences.
*Information updated in July 2020.