Managing constant shifts in shopping behaviors

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Managing constant shifts in shopping behaviors

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Managing constant shifts in shopping behaviors
Consumer behavior can be a moving target. It’s important to adjust your marketing as nimbly as you can to match adopted practices and predicted buying trends. (more…)...

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Business

Is “good enough” really good enough for your business?

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Is “good enough” really good enough for your business?
Many professionals at some point in their careers have approached a deadline scrambling to complete a project. Along the way, they may have questioned whether they have given their best effort. (more…)...

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Business

Embracing risk at times of uncertainty pays dividends

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Embracing risk at times of uncertainty pays dividends
To grow, you need to take risks. (more…)...

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Business

Whole brand approach builds brand equity and business

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Whole brand approach builds brand equity and business
Businesses are finding the value of embracing “holistic brand thinking” to build brand equity and business for their organizations and clients. (more…)...

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Marketing

Value of a holistic brand approach to marketing

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Value of a holistic brand approach to marketing
Holistic marketing looks at an entire business and all of its marketing as one system.  (more…)...

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Human Relations

How to restore trust in HR

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How to restore trust in HR
With all the impatience in the world today, human resources (HR) departments have had to take a good look in the mirror and try to see what the employees see. (more…)...

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Baker Creative News

Baker Creative earns 3 awards at inaugural Ohio Biz Bash

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Baker Creative earns 3 awards at inaugural Ohio Biz Bash
Ohio Business Magazine honored Baker Creative and its founder, Michele Cuthbert, with three awards at the inaugural Ohio Biz Bash celebration at the Dayton Convention Center last month. (more…)...

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Human Relations

How to manage the silent quit

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How to manage the silent quit
Remember the “Raspberry Beret” song by Prince? Besides a catchy chorus, it includes these lyrics: “Seems that I was busy doing something close to nothing, but different than the day before.” It seems Prince may have been singing about the silent quit, soft quitting, or the more alliterati...

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Business

Why connecting cross-functional silos matters

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Why connecting cross-functional silos matters
Remember the kid in school who propped up books around his desk to prevent others from peeking at his paper? He was operating in a silo apart from others. Wanting a little privacy during a test situation is understandable, but operating apart from other kids continually is not socially healthy. ...

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Business

How to define and measure growth beyond revenue

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How to define and measure growth beyond revenue
A company’s revenue is a primary way to define and measure business growth. Yet, it is not the only way. (more…)...

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