MC Hammer has used Twitter integration to reach out to his fans. He discusses business, life and music. He is an avid self-proclaimed Twitter addict. The passion and the frequency of his tweets are authentic to his own brand, and voice. It gives him the interaction to bounce off ideas and further incites himself into the pulse of his fan base.
In his show, Hammertime, he used Twitter for transitions. His overall message of the show is in the middle of all the chaos it’s family that means everything. He tours continuously and also is working on some new projects.
Hammer has been on CNN, in Rolling Stone, and spoke at Harvard University discussing his social media integration. He’s not only promoting his position as a social media expert but also his brand. Everyone likes to root for the comeback kid. All of us have seen a glimpse of his ups and downs but he’s still optimistic through it all. It’s great to see how resilient we can be when we are faced with challenges.