Keeping up with remote and hybrid training

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Keeping up with remote and hybrid training

Keeping up with remote and hybrid training
Remote and hybrid work environments are the way of the world now, even though we could have done without the pandemic leading us there.

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Celebrities as election influencers

Celebrities as election influencers
Celebrities play a valuable role in campaigns when they focus on where their authenticity lies.  Artists calling for people to register to vote or providing the means to register to vote at a concert provides a public service and uses their voice to remind fans that they have a voice, too.

Planning is powerful tool in uncertain times

Planning is powerful tool in uncertain times
Every new administration -- whether presidential or corporate and regardless of the era -- brings about change.

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Tips to building a positive work culture

Tips to building a positive work culture
Great ideas and products sometimes get lost when an organizational culture is mired in toxicity.  Regardless of distractions, associates need to remain focused

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Building a business to succeed

Building a business to succeed
You may be thinking of taking matters into your own hands and starting a business of your own. Or, perhaps you want to strengthen the one you have.

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Pandemic still affecting investing in advertising

Pandemic still affecting investing in advertising
When the first significant wave of concern about COVID-19 invaded the United States, most people hoped they would go home for a couple of weeks, wait it out like a blizzard, and then spring back to work in a business-as-usual format.

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Employee advocacy helps drive brand reputation

Employee advocacy helps drive brand reputation
Employee advocacy – the promotion of an organization by its own staff – is increasing in popularity, recognition and value.

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Cuthbert selected for Chief Marketer ‘Market Like A Mother’ Award

Cuthbert selected for Chief Marketer ‘Market Like A Mother’ Award
Baker Creative wins national marketing award Michele Cuthbert, founder and creative director of Baker Creative was one of eight women nationally selected to receive Chief Marketer’s ‘Market Like A Mother” Award in the agency category.

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Tips to reposition during uncertain economy

Tips to reposition during uncertain economy

Before the pandemic, “pivoting” was a word more frequently affiliated with a nimble professional athlete, not an ordinary business. Repositioning has become a necessity and is good practice to continue monitoring when the pandemic is no longer the focus of the world....

2022 Trends in HR

2022 Trends in HR

The past couple of years taught us that living with the pandemic caused companies to consider options out of necessity that they had not embraced before.

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