Celebrities play a valuable role in campaigns when they focus on where their authenticity lies. Artists calling for people to register to vote or providing the means to register to vote at a concert provides a public service and uses their voice to remind fans that they have a voice, too.
Great ideas and products sometimes get lost when an organizational culture is mired in toxicity. Regardless of distractions, associates need to remain focused
When the first significant wave of concern about COVID-19 invaded the United States, most people hoped they would go home for a couple of weeks, wait it out like a blizzard, and then spring back to work in a business-as-usual format.
Cuthbert selected for Chief Marketer ‘Market Like A Mother’ Award
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Baker Creative wins national marketing award
Michele Cuthbert, founder and creative director of Baker Creative was one of eight women nationally selected to receive Chief Marketer’s ‘Market Like A Mother” Award in the agency category.
Before the pandemic, “pivoting” was a word more frequently affiliated with a nimble professional athlete, not an ordinary business. Repositioning has become a necessity and is good practice to continue monitoring when the pandemic is no longer the focus of the world....
The past couple of years taught us that living with the pandemic caused companies to consider options out of necessity that they had not embraced before.
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