Strengthening brand equity in ever-changing marketplace

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Strengthening brand equity in ever-changing marketplace

Strengthening brand equity in ever-changing marketplace
As with all categories, some within it are stronger than others. Brands are not an exception. (more…)...

How brand trust increases company value

How brand trust increases company value
Brands build trust so that there is little or no gap between what your brand promises and what it delivers. Building trust also builds brands themselves. (more…)...

Reposition your company with emerging trends

Reposition your company with emerging trends
Caring for your company is sometimes like being a homeowner. (more…)...

Growing sales in uncertain times

Growing sales in uncertain times
Understanding the ever-evolving customer was tricky enough before the world encountered a pandemic.  Some consumer habits were permanently adopted while others were gleefully discarded. Companies saw there were ways to connect with customers during changing times to cultivate brand loyalty. (more...

Purpose vs. profit

Purpose vs. profit
The almighty dollar is always important and what keeps the doors of a business open and operating, but it takes more than that these days to define success in the eyes of employees and customers alike. (more…)...

Focusing on the “human” in human resources

Focusing on the “human” in human resources
Just like many other departments in today’s world, the role of human resources (HR) is evolving. This does not mean abandoning the “human” aspect of HR. (more…)...

Insights that give you an edge in the workplace

Insights that give you an edge in the workplace
Staying ahead of your existing competition or those you see entering the mix as potential challengers is a competitive advantage. (more…)...

And the winner is…Baker Creative!

And the winner is…Baker Creative!
We do our best to assist our clients in strengthening their businesses, positioning them for ongoing success, and achieving stellar return on investment results. We’re also proud when others recognize our work! We have a wealth of media mentions and awards to share. (more…)...

Baker Creative wins for Ohio Health project

Baker Creative wins for Ohio Health project
Baker Creative received a Graphic Design USA (GDUSA) Health + Wellness Design Award for the firm’s Ohio Health Diversity Education and Outreach Project. (more…)...

Celebrities as election influencers

Celebrities as election influencers
Celebrities play a valuable role in campaigns when they focus on where their authenticity lies.  Artists calling for people to register to vote or providing the means to register to vote at a concert provides a public service and uses their voice to remind fans that they have a voice, too. (more&...