Strengthening brand equity in ever-changing marketplace

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Strengthening brand equity in ever-changing marketplace

Strengthening brand equity in ever-changing marketplace
As with all categories, some within it are stronger than others. Brands are not an exception. (more…)...

How brand trust increases company value

How brand trust increases company value
Brands build trust so that there is little or no gap between what your brand promises and what it delivers. Building trust also builds brands themselves. (more…)...

Reposition your company with emerging trends

Reposition your company with emerging trends
Caring for your company is sometimes like being a homeowner. (more…)...

Growing sales in uncertain times

Growing sales in uncertain times
Understanding the ever-evolving customer was tricky enough before the world encountered a pandemic.  Some consumer habits were permanently adopted while others were gleefully discarded. Companies saw there were ways to connect with customers during changing times to cultivate brand loyalty. (more...

Purpose vs. profit

Purpose vs. profit
The almighty dollar is always important and what keeps the doors of a business open and operating, but it takes more than that these days to define success in the eyes of employees and customers alike. (more…)...

Focusing on the “human” in human resources

Focusing on the “human” in human resources
Just like many other departments in today’s world, the role of human resources (HR) is evolving. This does not mean abandoning the “human” aspect of HR. (more…)...

Insights that give you an edge in the workplace

Insights that give you an edge in the workplace
Staying ahead of your existing competition or those you see entering the mix as potential challengers is a competitive advantage. (more…)...

Remote onboarding tips

Remote onboarding tips
Employees enjoy remote work because of the convenience, saving time and money related to the commute to and from work, greater flexibility, and the ability to balance work and personal obligations. Though loneliness and other factors can creep in, remote work is here to stay. Upwork predicts that 22...

PR trends to watch

PR trends to watch
The modern world of public relations (PR) involves more facets of contributing to the success of organizations. Emphasis within businesses upon inclusive factors has resulted in PR practitioners being increasingly valuable as customers hold brands they affiliate with more accountable. Here are PR...

And the winner is…Baker Creative!

And the winner is…Baker Creative!
We do our best to assist our clients in strengthening their businesses, positioning them for ongoing success, and achieving stellar return on investment results. We’re also proud when others recognize our work! We have a wealth of media mentions and awards to share. (more…)...