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Uncommon Signs of Economic Bounce Back.

Researchers have found some uncommon trends to forecast economic gains. This goes to show, what the media does to spin the current state of the times is not always as dire as it seems. I often think the consumer’s attitude toward the economy

Overwhelmed By Hard to Read Web Reporting?

Ever get a report from IT and the pages run on until infinity? Digital analytics can provide some real hard data. However, reports can be very overwhelming. There is so much data to decipher to truly get the benefits of the information.

Top 5 Ways Twitter Can Really Help Your Business.

1. A way to enhance your customer service. You can set up Twitter as a way to receive questions about your company’s products or services. The TweetDeck app has a built-in permanent third-party search method. Your customers can let you know what type of help they may need.

Care About Your Reputation?

Lately, I have seen several instances of local politicians or movie stars sending out PR blasts, and even a local press conference, to let people know they are either getting a divorce or in some cases ‘working through’ issues.

Are You a Clueless Salesman? Free Sales Tips.

Hey sales people, listen up. I want to give a perspective from the other side. If you every wonder why you might not land that job you submitted an estimate for these days there may be a few reasons why. 1. You don't fully listen to your customer. I had a several sales people come out and give me pricing on a fire alarm system for my home. I explained what I wanted and the rep seemed to understand the key items I wanted to purchase. Then he returned with a commercial rep. He was asking about all kinds of things that just didn't apply. I was so frustrated by the time he left. I was repeating myself, over an over like a bad rerun of the Ground Hogs Day movie.

Bloggers Need to Be Aware of New FTC Rules.

If you visit popular blog sites that review products, there are some new rules bloggers must adhere to by the man, the FTC. Popular bloggers are now subject to federal guidelines that state bloggers must disclose freebies in product reviews.

Ever Wonder Why You Didn’t Get That Job? Job Landing Tips.

I really want to help people out there to get hired. I think it might be beneficial as the CEO of my company, who makes the final hiring decisions, to share my experiences while I search for candidates for my open positions.

Addicted to Reality TV?

In some ways reality TV has replaced the typical soap operas. VH1 and MTV shows are almost totally scripted, and every reality show has to have some sort of production set up. But for the majority of reality shows the characters are encouraged to be themselves. The more realistic the show, the more legs it seems to have. These shows are extremely...

Insight Into the Power of Women Spending in the Global Marketplace.

We are continuously doing research on “why she buys” to give us insight into the impact that female consumers have on the marketplace. Much of what we learn in school is based on the age-old rules that were established when men ran the show. Not so much anymore.

Frustrated By Not Landing an Interview? Job Applicant Tips.

Frustrated by sending out what seems like hundreds of resumes with little success? Let me give you a few tips that will help you stand out among the sea of applicants who apply for jobs every day at our company, Baker Creative.

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