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Tips to reposition during uncertain economy

Before the pandemic, “pivoting” was a word more frequently affiliated with a nimble professional athlete, not an ordinary business. Repositioning has become a necessity and is good practice to continue monitoring when the pandemic is no longer the focus of the world.

What is on Your Bucket List?

Though we can make a new start any day of the week, there is something especially appealing about starting fresh at the beginning of the year. If you haven’t done so yet, now would be a great time to sit in silence, reflect on last year and create your new business bucket list.

What Message is Your Multicultural Campaign Sending?

Over the past decade, multicultural campaigns have become an integral part of major corporations’ marketing and public relations strategies. Often times, these diversity strategies come across as nothing more than a monthly checklist in the minds of consumers.

Investing in Your Business for a Big Payoff.

Whether you are starting a new business or wanting to expand your current business, there are a few things that you need to invest in to make it successful.

Is Implementing Your Solid Strategy A Priority?

There are many facets of building or growing a company. The two most important components in planning should be a solid strategy and a creative element. Imagine cooking Thanksgiving dinner for a family of ten and not having recipes ready.

Boomer Roadblocks

  This week is National Retirement Planning Week and Baker Creative wanted to look at the progress baby boomers are making in retirement. It turns out retirement may be further in the future than we thought.

Should Social Media Dictate Justice?

  We have known social media to be a main source of news for quite some time. The collective Anonymous describes themselves as “an idea not a group, we are your neighbor, your doctor, We are freedom, Justice, WE DO NOT FORGIVE, WE DO NOT FORGET, EXPECT US.

A # That Shaped an Online Revolution.

  Tweeting without a hashtag is like reading without a book. But what is the purpose of the hashtag? Who started this trend of topics beginning with a #?

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