There is quite a misconception about what branding, public relations and social media’s functions are in business. Some consider a logo a brand while others view PR as smooching.
Posted on April 30, 2010
So your small business is in need of credibility. What’s the first thing you should do? Some say it’s as simple as building your brand. In the business world, your brand is only as strong as the reputation that precedes it.
Posted on April 15, 2010
With the creation of Twitter, Facebook, Instagram, LinkedIn, and the numerous other social media sites popping up daily, the issue of social media addiction has become a frequent topic of discussion.
Posted on April 14, 2010
We all know that client relationships are important. Being creative and resourceful is essential to maintaining and growing your client base. Wendi McNeill, owner of Charli Jane Speaker Services,
Posted on April 13, 2010
In this uncertain, fluctuating marketplace I often hear CEOs, business owners and middle managers who share a common perception of social media. Fear of the unknown. Fear that if I speak on Facebook, Twitter etc.
Posted on March 19, 2010
What are we to think when companies don’t practice what they preach on a business level? Part of Petsmart’s messaging to their customers is to bring your dog to the store as an extension of your experience.
Posted on March 19, 2010
Ever wonder what happened to the video star of yesteryear? Remember when MTV actually meant videos on TV? The recording industry has changed a lot in the last few years. Blockbuster, big-budget videos don’t dictate record sales anymore.
Posted on March 16, 2010
How much distraction is too much? Have the media and broadcast outlets overdone it trying to promote every bit of content? Does everything need a continuous plug these days? Online editorial layouts shown
Posted on March 12, 2010
Between banks using scare tactics to sell overdraft protection to credit card companies finding ways to add additional fees, it’s no wonder the market has little trust in our financial institutions.
Posted on February 24, 2010
Find out where you really belong. We all have inherent skill sets that are well suited for a variety of life’s callings. In our passion and talents, we find a sense of tranquility. Whether it’s painting, riding a motorcycle, gardening, etc.
Posted on February 16, 2010
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