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Branding IS Your Business.

Branding pertains to much more than a company’s image. The web site, business cards, stationery and other promotional materials are just part of it. Everything from the company’s reputation, products or services,
Posted by
IT support
Posted on August 22, 2011
in Business

Do You Have a Business Plan?

Countless businesses in the United States operate without a plan. Many entrepreneurs know their company thoroughly, but employees may not understand vital components of the organization without a tangible reference.
Posted by
IT support
Posted on July 6, 2011
in Business

Simplify Your Niche for Bigger Profits.

Ever wonder why Carlo’s Bake Shop of TLC and Discovery Family’s “Cake Boss” fame is the crème de la crème of the baking world? They know what they are good at. They stick to it. And, they keep perfecting it.
Posted by
IT support
Posted on April 26, 2011
in Business

Go Green Without “Greenwashing”.

Consumers demand eco-friendly products in hopes they are making better choices for the future. No one knows exactly how much effect “green” alternatives will have long term, but for now, the public has spoken—loudly.
Posted by
IT support
Posted on March 3, 2011
in Business

Crisis Planning: How Secure is Your Business?

Life can be unpredictable—personally or professionally. Planning for the unknown could help relieve some of the headaches should the unthinkable occur. Recently, a client came across a personal issue that became a public relations nightmare.
Posted by
IT support
Posted on December 1, 2010
in Business

Does Bad Behavior Rule?

Does society reward poor, rude, out of control behavior? With so many high school dramas, political ads, cheating athletes, and housewives of wherever on TV, us regular gals are getting a bad rap.
Posted by
IT support
Posted on November 1, 2010
in Business

Making True “Friends” Through Social Media.

Last night, I had dinner with friends, one of whom is adamantly anti-social media. He used the words time-wasting, life-sucking and personality-diminishing to describe one of the essential duties of my livelihood
Posted by
IT support
Posted on October 27, 2010
in Business

Writing + Technology = Migraine

Recently, I had a conversation with a communications professional friend of mine via text message that about made my head explode. Acronyms abound! I understand texts are meant for bits of information,
Posted by
IT support
Posted on October 19, 2010
in Business

Perfecting the Partnership: Working with Nonprofits.

Numerous businesses love to contribute to causes for the betterment of their communities. When a successful partnership ensues, funds are raised, goals are met and warm, fuzzy feelings are felt all around.
Posted by
IT support
Posted on September 21, 2010
in Business

Is “Good Enough” Really Good Enough for Your Business?

Many professionals at some point in their careers have approached a deadline scrambling to complete a project. Many questioning if they have given their best effort. Or, half-heartedly finish a task they are not too thrilled about, just to get it out the door.
Posted by
IT support
Posted on June 30, 2010

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