Our Archive

Welcome to our archive

Baker Creative > Blog > Business

Be a Small Business or Corporate Do-gooder.

The Holidays are approaching fast. Only a few more prep days before the Thanksgiving feast commences. Many business owners are thinking of ways to give back during this season of warm fuzzies.

Face your Fear: The New Habit Tool Kit.

You are ready to face your fear, but let’s face it, changing a habit is difficult; especially if the rut is worn so smoothly that you do it involuntarily. Change doesn’t happen on its own. Before you expect to transform the habit for real,

8 Signs It’s Time to Rebrand Your Business

Blank stationery, smartphone, pen, and coffee arranged for a business rebranding project.
8 Signs It’s Time to Rebrand Your Business Branding pertains to much more than a company’s image. The web site, business cards, stationery and other promotional materials are just part of it. Everything from the company’s reputation, products or services,

How to Create a Business Plan for Your Company

Business professionals collaborating on a company business plan
How to Create a Business Plan for Your Company A well-developed business plan gives your company a clear roadmap for growth. It defines your goals, target market, competitive position, operations, financial needs, and strategies for reaching long-term objectives. Whether you are launching a new venture or leading an established company, knowing how to create a […]

Simplify Your Niche for Bigger Profits.

Ever wonder why Carlo’s Bake Shop of TLC and Discovery Family’s “Cake Boss” fame is the crème de la crème of the baking world? They know what they are good at. They stick to it. And, they keep perfecting it.

Go Green Without “Greenwashing”.

Consumers demand eco-friendly products in hopes they are making better choices for the future. No one knows exactly how much effect “green” alternatives will have long term, but for now, the public has spoken—loudly.

Crisis Planning: How Secure is Your Business?

Life can be unpredictable—personally or professionally. Planning for the unknown could help relieve some of the headaches should the unthinkable occur. Recently, a client came across a personal issue that became a public relations nightmare.

Does Bad Behavior Rule?

Does society reward poor, rude, out of control behavior? With so many high school dramas, political ads, cheating athletes, and housewives of wherever on TV, us regular gals are getting a bad rap.

Making True “Friends” Through Social Media.

Last night, I had dinner with friends, one of whom is adamantly anti-social media. He used the words time-wasting, life-sucking and personality-diminishing to describe one of the essential duties of my livelihood

Writing + Technology = Migraine

Recently, I had a conversation with a communications professional friend of mine via text message that about made my head explode. Acronyms abound! I understand texts are meant for bits of information,

Categories

Archives