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The Not-So-Lucky Marketing Mistakes.

  Some companies depend solely on luck when working on a marketing plan but in most cases, luck won’t get you by. Since St. Patrick’s Day just passed, we thought it would be beneficial to share tips on how to avoid bad marketing.
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Posted on March 18, 2013
in Marketing

The Rise and Fall of Celebrity Branding.

  In recent news, Lance Armstrong has been in the limelight for taking performance-enhancing drugs and blood doping.  Lance Armstrong had been known for battling cancer, winning seven Tour de France competitions and partnering with Nike to start the LIVESTRONG Global Cancer Campaign.
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Posted on January 21, 2013
in Marketing

The 50 Shades of Marketing.

In 2011, British author E. L. James took a chance with the world and published a novel that took sex and BDSM to a whole new level.  Under the genre of erotic fiction, the Fifty Shades of Grey trilogy has really been
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Posted on October 1, 2012
in Marketing

Marketing Lessons from Mom.

Since Sunday was Mother’s Day, we’d like to take a moment to thank the mothers of our staff for shaping their lives and encouraging them in ways both large and small. Some of our staff members contributed lessons that their mothers taught them
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Posted on May 11, 2011
in Marketing

Do You Feel Me?! Color Psychology and Personal Branding.

Colors evoke feelings. As children in art class, we learned to use reds, yellows and oranges to depict the warmed landscape in a sunny, beach day painting. Blues, greens and purples provided cool, refreshing tones of the water where children play.
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Posted on September 14, 2010
in Marketing

Tips for Shameless Self-promotion…Blog Style.

Many professionals use blogs to further the message of their industry and/or discuss hot topics and trends. If done properly, their blog can help lead to bigger and better opportunities. However, the web is littered with blogs that started with the best of intentions,
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Posted on August 30, 2010
in Marketing

Branding is More Than Your Logo.

“It’s what a company looks like.” “It’s the symbol a company uses.” “It’s where you burn a symbol into your arm.” Above are some answers you might receive if you were to ask, “What is branding?”
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Posted on August 2, 2010
in Marketing

Top Ten Strategies for Child-centered Marketing.

Businesses that market their products to children continue to stumble upon extremely successful marketing techniques that capture both children and their parents and create a buzz about their product or service
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Posted on May 13, 2010
in Marketing

Reaching the Youth Market.

With estimated spending by 14- to 34-year-old consumers at more than $1.2 trillion dollars annually, it’s not surprising that more and more businesses are focusing on new ways of communicating with this segment of the population.
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Posted on May 12, 2010
in Marketing

How Far Will Product Placement Go?

Growing up I was always particularly cognizant of brands. My father worked for a major beverage company. As a kid, if we were allowed to drink soda, we were not allowed to drink Brand X, since Dad’s company
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Posted on April 6, 2010

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