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Baker Creative > Blog > 2010

Winter Safety.

You knew your favorite all-in-one gadget could be a lifesaver for your schedule but, did you know it could literally help save you or someone you know in an emergency?

Crisis Planning: How Secure is Your Business?

Life can be unpredictable—personally or professionally. Planning for the unknown could help relieve some of the headaches should the unthinkable occur. Recently, a client came across a personal issue that became a public relations nightmare.

Trying to Get Your “Sexy Back”?

Being sexy begins between the ears. You can wear the prettiest outfit, a form-fitting shirt, the right color, and still feel uncomfortable in your shoes. It’s all about confidence. Besides, sexy in general

Does Bad Behavior Rule?

Does society reward poor, rude, out of control behavior? With so many high school dramas, political ads, cheating athletes, and housewives of wherever on TV, us regular gals are getting a bad rap.

Making True “Friends” Through Social Media.

Last night, I had dinner with friends, one of whom is adamantly anti-social media. He used the words time-wasting, life-sucking and personality-diminishing to describe one of the essential duties of my livelihood

Writing + Technology = Migraine

Recently, I had a conversation with a communications professional friend of mine via text message that about made my head explode. Acronyms abound! I understand texts are meant for bits of information,

Perfecting the Partnership: Working with Nonprofits.

Numerous businesses love to contribute to causes for the betterment of their communities. When a successful partnership ensues, funds are raised, goals are met and warm, fuzzy feelings are felt all around.

Do You Feel Me?! Color Psychology and Personal Branding.

Colors evoke feelings. As children in art class, we learned to use reds, yellows and oranges to depict the warmed landscape in a sunny, beach day painting. Blues, greens and purples provided cool, refreshing tones of the water where children play.

Three Steps to Assessing Your Personal Brand Online.

Recently, I came across a revolutionary article for its time entitled, “The Brand Called You” from Fast Company, published in August 1997. Tom Peters, the author, discussed how large companies knew the importance of branding.

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