Do You Feel Me?! Color Psychology and Personal Branding.
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Colors evoke feelings. As children in art class, we learned to use reds, yellows and oranges to depict the warmed landscape in a sunny, beach day painting. Blues, greens and purples provided cool, refreshing tones of the water where children play. (more…)...
Three Steps to Assessing Your Personal Brand Online.
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Recently, I came across a revolutionary article for its time entitled, “The Brand Called You” from Fast Company, published in August 1997.
Tom Peters, the author, discussed how large companies knew the importance of branding. (more…)...
Many professionals use blogs to further the message of their industry and/or discuss hot topics and trends. If done properly, their blog can help lead to bigger and better opportunities. However, the web is littered with blogs that started with the best of intentions, (more…)...
“It’s what a company looks like.”
“It’s the symbol a company uses.”
“It’s where you burn a symbol into your arm.”
Above are some answers you might receive if you were to ask, “What is branding?” (more…)...
Do we ever really learn from others' mistakes or do we really have to live through the same experience?
We all have thought we were invincible at some point in our lives and a small part of us may still think we are. (more…)...
Check the fine print—one of the cardinal rules of business…and life.
When working with freelancers and vendors, companies and individuals need to make sure they know what they are getting into. Present ventures that seem like nothing at the time may turn out to be HUGE in the future. (more&he...
On "The Today Show" today, there was a piece about women finally ruling the world. There are more women going to college and currently in power positions. If we are ruling the world, why does the boys club still exist? (more…)...
A study by the Oriella PR Network found that approximately 75 percent of “targeted” press releases were still useful according to an article from PRNewser.
As a reminder, follow these crucial tips to ensure your press releases don’t go unnoticed: (more…)...
