So your small business is in need of credibility. What's the first thing you should do?
Some say it's as simple as building your brand.
In the business world, your brand is only as strong as the reputation that precedes it. (more…)...
With the creation of Twitter, Facebook, Instagram, LinkedIn, and the numerous other social media sites popping up daily, the issue of social media addiction has become a frequent topic of discussion. (more…)...
We all know that client relationships are important. Being creative and resourceful is essential to maintaining and growing your client base. Wendi McNeill, owner of Charli Jane Speaker Services, (more…)...
Growing up I was always particularly cognizant of brands. My father worked for a major beverage company. As a kid, if we were allowed to drink soda, we were not allowed to drink Brand X, since Dad’s company (more…)...
In this uncertain, fluctuating marketplace I often hear CEOs, business owners and middle managers who share a common perception of social media. Fear of the unknown. Fear that if I speak on Facebook, Twitter etc. (more…)...
What are we to think when companies don't practice what they preach on a business level?
Part of Petsmart's messaging to their customers is to bring your dog to the store as an extension of your experience. (more…)...
Ever wonder what happened to the video star of yesteryear? Remember when MTV actually meant videos on TV? The recording industry has changed a lot in the last few years. Blockbuster, big-budget videos don't dictate record sales anymore. (more…)...
How much distraction is too much? Have the media and broadcast outlets overdone it trying to promote every bit of content? Does everything need a continuous plug these days?
Online editorial layouts shown (more…)...
What Do You Do When You Have a Good Job and Lousy Coworkers?
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Are social activities too much of a distraction in the workplace?
I have worked many jobs where my fellow coworkers were laughing and playing around while the boss was away. I have sat through many meetings where all the staff did was (more…)...
Between banks using scare tactics to sell overdraft protection to credit card companies finding ways to add additional fees, it's no wonder the market has little trust in our financial institutions. (more…)...
