Purpose vs. profit

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Purpose vs. profit

Purpose vs. profit
The almighty dollar is always important and what keeps the doors of a business open and operating, but it takes more than that these days to define success in the eyes of employees and customers alike. (more…)...

Focusing on the “human” in human resources

Focusing on the “human” in human resources
Just like many other departments in today’s world, the role of human resources (HR) is evolving. This does not mean abandoning the “human” aspect of HR. (more…)...

Insights that give you an edge in the workplace

Insights that give you an edge in the workplace
Staying ahead of your existing competition or those you see entering the mix as potential challengers is a competitive advantage. (more…)...

And the winner is…Baker Creative!

And the winner is…Baker Creative!
We do our best to assist our clients in strengthening their businesses, positioning them for ongoing success, and achieving stellar return on investment results. We’re also proud when others recognize our work! We have a wealth of media mentions and awards to share. (more…)...

Baker Creative wins for Ohio Health project

Baker Creative wins for Ohio Health project
Baker Creative received a Graphic Design USA (GDUSA) Health + Wellness Design Award for the firm’s Ohio Health Diversity Education and Outreach Project. (more…)...

Celebrities as election influencers

Celebrities as election influencers
Celebrities play a valuable role in campaigns when they focus on where their authenticity lies.  Artists calling for people to register to vote or providing the means to register to vote at a concert provides a public service and uses their voice to remind fans that they have a voice, too. (more&...

Planning is powerful tool in uncertain times

Planning is powerful tool in uncertain times
Every new administration -- whether presidential or corporate and regardless of the era -- brings about change. (more…)...

Tips to building a positive work culture

Tips to building a positive work culture
Great ideas and products sometimes get lost when an organizational culture is mired in toxicity.  Regardless of distractions, associates need to remain focused (more…)...

Building a business to succeed

Building a business to succeed
You may be thinking of taking matters into your own hands and starting a business of your own. Or, perhaps you want to strengthen the one you have. (more…)...

Employee advocacy helps drive brand reputation

Employee advocacy helps drive brand reputation
Employee advocacy – the promotion of an organization by its own staff – is increasing in popularity, recognition and value. (more…)...