Today’s green industry business environment presents new hurdles not seen in the past. Market saturation, environmental criticisms, and changing customer needs, topped off by a rocky economy, make for a colossal mess of a marketplace. (more…)...
Media Training for All: A Solution for Businesses Stressed-out About Losing Control of the Social Media Conversation.
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People are told since childhood that they should think before they speak. While many do heed the advice, inevitably you know someone who lacks the filter developed by individuals who have refined their sense of tact. (more…)...
Perfecting the Partnership: Working with Nonprofits.
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Numerous businesses love to contribute to causes for the betterment of their communities. When a successful partnership ensues, funds are raised, goals are met and warm, fuzzy feelings are felt all around. (more…)...
Do You Feel Me?! Color Psychology and Personal Branding.
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Colors evoke feelings. As children in art class, we learned to use reds, yellows and oranges to depict the warmed landscape in a sunny, beach day painting. Blues, greens and purples provided cool, refreshing tones of the water where children play. (more…)...
Three Steps to Assessing Your Personal Brand Online.
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Recently, I came across a revolutionary article for its time entitled, “The Brand Called You” from Fast Company, published in August 1997.
Tom Peters, the author, discussed how large companies knew the importance of branding. (more…)...
Many professionals use blogs to further the message of their industry and/or discuss hot topics and trends. If done properly, their blog can help lead to bigger and better opportunities. However, the web is littered with blogs that started with the best of intentions, (more…)...
“It’s what a company looks like.”
“It’s the symbol a company uses.”
“It’s where you burn a symbol into your arm.”
Above are some answers you might receive if you were to ask, “What is branding?” (more…)...
Do we ever really learn from others' mistakes or do we really have to live through the same experience?
We all have thought we were invincible at some point in our lives and a small part of us may still think we are. (more…)...
Check the fine print—one of the cardinal rules of business…and life.
When working with freelancers and vendors, companies and individuals need to make sure they know what they are getting into. Present ventures that seem like nothing at the time may turn out to be HUGE in the future. (more&he...
