The Rise and Fall of Celebrity Branding.

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The Rise and Fall of Celebrity Branding.

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The Rise and Fall of Celebrity Branding.
  In recent news, Lance Armstrong has been in the limelight for taking performance-enhancing drugs and blood doping.  Lance Armstrong had been known for battling cancer, winning seven Tour de France competitions and partnering with Nike to start the LIVESTRONG Global Cancer Campaign. (more&...

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Business

Should Social Media Dictate Justice?

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Should Social Media Dictate Justice?
  We have known social media to be a main source of news for quite some time. The collective Anonymous describes themselves as “an idea not a group, we are your neighbor, your doctor, We are freedom, Justice, WE DO NOT FORGIVE, WE DO NOT FORGET, EXPECT US. (more…)...

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Business

Crains New York Giving Guide Contributor.

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Crains New York Giving Guide Contributor.
Breaking news! Check us out in Crain's New York Business this week on pg 6: http://bit.ly/REGkkb CNYB2012_GivingGuide...

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Business

The Importance of Maintaining Your Brand.

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The Importance of Maintaining Your Brand.
  Everyone knows that keeping the look of your brand is important. It is important for the public, employees and potential workers to know what the company’s values are so these potential customers are more apt to embrace what the company has to offer. (more…)...

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Business

The Power of Social Media and Public Relations.

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The Power of Social Media and Public Relations.
  We have all asked these questions. What are Public Relations? Why should I be on social media? How can social media and public relations help my company? (more…)...

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Business

A # That Shaped an Online Revolution.

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A # That Shaped an Online Revolution.
  Tweeting without a hashtag is like reading without a book. But what is the purpose of the hashtag? Who started this trend of topics beginning with a #? (more…)...

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Marketing

The 50 Shades of Marketing.

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The 50 Shades of Marketing.
In 2011, British author E. L. James took a chance with the world and published a novel that took sex and BDSM to a whole new level.  Under the genre of erotic fiction, the Fifty Shades of Grey trilogy has really been (more…)...

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Business

The College Edition on How to be Professional on Social Media.

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The College Edition on How to be Professional on Social Media.
In high school, putting illegal or inappropriate things on your Facebook could get you in trouble with your parents or even the school. As you graduate and move out of your parents' house, there will be a lot more freedom and very few rules being held over your head. (more…)...

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Business

We Love Columbus!

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We Love Columbus!
  Columbus has always been a great city and with a population of around 920,000 people, it is growing every day! We have so many things to do here for a variety of people. Whether you are a family looking for a Saturday activity (more…)...

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Business

Keeping the Planet a Little Healthier with Some TLC.

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Keeping the Planet a Little Healthier with Some TLC.
Many people out there are becoming “green”. What does that mean exactly? Baker Creative has become a certified Wildlife Habitat and we love seeing the different creatures that come across the property. (more…)...

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