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Simplify Your Niche for Bigger Profits.

Ever wonder why Carlo’s Bake Shop of TLC and Discovery Family’s “Cake Boss” fame is the crème de la crème of the baking world? They know what they are good at. They stick to it. And, they keep perfecting it.

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Posted on April 26, 2011

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Go Green Without “Greenwashing”.

Consumers demand eco-friendly products in hopes they are making better choices for the future. No one knows exactly how much effect “green” alternatives will have long term, but for now, the public has spoken—loudly.

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Posted on March 3, 2011

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Crisis Planning: How Secure is Your Business?

Life can be unpredictable—personally or professionally. Planning for the unknown could help relieve some of the headaches should the unthinkable occur. Recently, a client came across a personal issue that became a public relations nightmare.

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Posted on December 1, 2010

in Business

Does Bad Behavior Rule?

Does society reward poor, rude, out of control behavior? With so many high school dramas, political ads, cheating athletes, and housewives of wherever on TV, us regular gals are getting a bad rap.

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Posted on November 1, 2010

in Business

Making True “Friends” Through Social Media.

Last night, I had dinner with friends, one of whom is adamantly anti-social media. He used the words time-wasting, life-sucking and personality-diminishing to describe one of the essential duties of my livelihood

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Posted on October 27, 2010

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Writing + Technology = Migraine

Recently, I had a conversation with a communications professional friend of mine via text message that about made my head explode. Acronyms abound! I understand texts are meant for bits of information,

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Posted on October 19, 2010

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Perfecting the Partnership: Working with Nonprofits.

Numerous businesses love to contribute to causes for the betterment of their communities. When a successful partnership ensues, funds are raised, goals are met and warm, fuzzy feelings are felt all around.

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Posted on September 21, 2010

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Is “Good Enough” Really Good Enough for Your Business?

Many professionals at some point in their careers have approached a deadline scrambling to complete a project. Many questioning if they have given their best effort. Or, half-heartedly finish a task they are not too thrilled about, just to get it out the door.

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Posted on June 30, 2010

in Business

Is Your Product Selling Itself?

It’s the number one question of all businesses: “How useful is my product to my customers?” But ironically, most marketers are so concerned about other questions that they forget to address this major issue.

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Posted on May 6, 2010

in Business

Is Brand Loyalty Dead?

Has loyalty started to decline in today’s business world? As budgets are shrinking and demands are growing, we often look for the best deal – which often happens to be the least expensive option. But is it going to cost you in the end?

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Posted on May 4, 2010