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Does Bad Behavior Rule?

Does society reward poor, rude, out of control behavior? With so many high school dramas, political ads, cheating athletes, and housewives of wherever on TV, us regular gals are getting a bad rap.

Making True “Friends” Through Social Media.

Last night, I had dinner with friends, one of whom is adamantly anti-social media. He used the words time-wasting, life-sucking and personality-diminishing to describe one of the essential duties of my livelihood

Writing + Technology = Migraine

Recently, I had a conversation with a communications professional friend of mine via text message that about made my head explode. Acronyms abound! I understand texts are meant for bits of information,

Perfecting the Partnership: Working with Nonprofits.

Numerous businesses love to contribute to causes for the betterment of their communities. When a successful partnership ensues, funds are raised, goals are met and warm, fuzzy feelings are felt all around.

Is “Good Enough” Really Good Enough for Your Business?

Many professionals at some point in their careers have approached a deadline scrambling to complete a project. Many questioning if they have given their best effort. Or, half-heartedly finish a task they are not too thrilled about, just to get it out the door.

Is Your Product Selling Itself?

It’s the number one question of all businesses: “How useful is my product to my customers?” But ironically, most marketers are so concerned about other questions that they forget to address this major issue.

Is Brand Loyalty Dead?

Has loyalty started to decline in today’s business world? As budgets are shrinking and demands are growing, we often look for the best deal – which often happens to be the least expensive option. But is it going to cost you in the end?

De-stress by Being a Better Business Professional.

Developing professional relationships is rarely an easy task. The simple combination of different personalities, ideals, and concepts often makes for a difficult initial challenge. So, you’ve formed a partnership.

Building Small Business Credibility.

So your small business is in need of credibility. What’s the first thing you should do? Some say it’s as simple as building your brand. In the business world, your brand is only as strong as the reputation that precedes it.

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