A Few More Tips for the Job Searcher.

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A Few More Tips for the Job Searcher.

A Few More Tips for the Job Searcher.
As a business owner, I am sometimes amazed when I interview people for open positions. I would like to give some tips I have come across of what not to do. • When a potential employer calls for an interview (more…)...

Branding IS Your Business.

Branding IS Your Business.
Branding pertains to much more than a company’s image. The web site, business cards, stationery and other promotional materials are just part of it. Everything from the company’s reputation, products or services, (more…)...

5 Resources for Working Moms.

5 Resources for Working Moms.
Modern working moms are pressed for time, energy and resources. As summer winds down and the school year ramps up, parents all over the country are transitioning to the job of family logistics coordinator, strategizing solutions (more…)...

Do You Have a Business Plan?

Do You Have a Business Plan?
Countless businesses in the United States operate without a plan. Many entrepreneurs know their company thoroughly, but employees may not understand vital components of the organization without a tangible reference. (more…)...

The Art of Blogging.

The Art of Blogging.
Blogs are a great way for businesses to communicate and exchange ideas with customers, colleagues and competitors. It’s a booming platform. Anyone with an Internet connection can participate. And, many are giving it a shot. (more…)...

The Art of Thank You in a Digital Age.

The Art of Thank You in a Digital Age.
Do you appreciate your customers? Of course you do, but how well do they know it? According to "The Service Advantage" by Karl Albrecht, 96.7 percent of dissatisfied customers never notify the business of the bad experience. (more…)...

Marketing Lessons from Mom.

Marketing Lessons from Mom.
Since Sunday was Mother’s Day, we’d like to take a moment to thank the mothers of our staff for shaping their lives and encouraging them in ways both large and small. Some of our staff members contributed lessons that their mothers taught them (more…)...

Simplify Your Niche for Bigger Profits.

Simplify Your Niche for Bigger Profits.
Ever wonder why Carlo’s Bake Shop of TLC and Discovery Family’s “Cake Boss” fame is the crème de la crème of the baking world? They know what they are good at. They stick to it. And, they keep perfecting it. (more…)...

Go Green Without “Greenwashing”.

Go Green Without “Greenwashing”.
Consumers demand eco-friendly products in hopes they are making better choices for the future. No one knows exactly how much effect “green” alternatives will have long term, but for now, the public has spoken—loudly. (more…)...

Best Spots on the Web for Businesswomen.

Best Spots on the Web for Businesswomen.
It's no secret that businesswomen lead extraordinarily busy lives. Commitments between work and home have you stressed and pressed for time. Here are some resources sure to help exhilarate and advise you while hopefully saving your sanity. (more…)...