Ever wonder why Carlo’s Bake Shop of TLC and Discovery Family’s “Cake Boss” fame is the crème de la crème of the baking world? They know what they are good at. They stick to it. And, they keep perfecting it. (more…)...
Consumers demand eco-friendly products in hopes they are making better choices for the future. No one knows exactly how much effect “green” alternatives will have long term, but for now, the public has spoken—loudly. (more…)...
Life can be unpredictable—personally or professionally. Planning for the unknown could help relieve some of the headaches should the unthinkable occur.
Recently, a client came across a personal issue that became a public relations nightmare. (more…)...
Does society reward poor, rude, out of control behavior?
With so many high school dramas, political ads, cheating athletes, and housewives of wherever on TV, us regular gals are getting a bad rap. (more…)...
Last night, I had dinner with friends, one of whom is adamantly anti-social media. He used the words time-wasting, life-sucking and personality-diminishing to describe one of the essential duties of my livelihood (more…)...
Recently, I had a conversation with a communications professional friend of mine via text message that about made my head explode. Acronyms abound! I understand texts are meant for bits of information, (more…)...
Perfecting the Partnership: Working with Nonprofits.
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Numerous businesses love to contribute to causes for the betterment of their communities. When a successful partnership ensues, funds are raised, goals are met and warm, fuzzy feelings are felt all around. (more…)...
“It’s what a company looks like.”
“It’s the symbol a company uses.”
“It’s where you burn a symbol into your arm.”
Above are some answers you might receive if you were to ask, “What is branding?” (more…)...
A study by the Oriella PR Network found that approximately 75 percent of “targeted” press releases were still useful according to an article from PRNewser.
As a reminder, follow these crucial tips to ensure your press releases don’t go unnoticed: (more…)...
Is “Good Enough” Really Good Enough for Your Business?
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Many professionals at some point in their careers have approached a deadline scrambling to complete a project. Many questioning if they have given their best effort. Or, half-heartedly finish a task they are not too thrilled about, just to get it out the door. (more…)...
