Blogs are a great way for businesses to communicate and exchange ideas with customers, colleagues and competitors. It’s a booming platform. Anyone with an Internet connection can participate. And, many are giving it a shot. (more…)...
Do you appreciate your customers? Of course you do, but how well do they know it?
According to "The Service Advantage" by Karl Albrecht, 96.7 percent of dissatisfied customers never notify the business of the bad experience. (more…)...
Since Sunday was Mother’s Day, we’d like to take a moment to thank the mothers of our staff for shaping their lives and encouraging them in ways both large and small.
Some of our staff members contributed lessons that their mothers taught them (more…)...
Ever wonder why Carlo’s Bake Shop of TLC and Discovery Family’s “Cake Boss” fame is the crème de la crème of the baking world? They know what they are good at. They stick to it. And, they keep perfecting it. (more…)...
Consumers demand eco-friendly products in hopes they are making better choices for the future. No one knows exactly how much effect “green” alternatives will have long term, but for now, the public has spoken—loudly. (more…)...
It's no secret that businesswomen lead extraordinarily busy lives. Commitments between work and home have you stressed and pressed for time. Here are some resources sure to help exhilarate and advise you while hopefully saving your sanity. (more…)...
Public Relations experts are optimistic that the industry will see considerable growth. Social media’s explosive evolution and the multitude of communications calamities over the years have highlighted public relations (more…)...
The practice of avoiding media exclusives has been a general rule in public relations for eons.
Most PR pros believe that exclusives, the act of promising one reporter sole access to a story, limits the coverage range of your pitch. (more…)...
You knew your favorite all-in-one gadget could be a lifesaver for your schedule but, did you know it could literally help save you or someone you know in an emergency? (more…)...
Life can be unpredictable—personally or professionally. Planning for the unknown could help relieve some of the headaches should the unthinkable occur.
Recently, a client came across a personal issue that became a public relations nightmare. (more…)...
