Are you setting yourself up for unhappiness?
Many candidates today apply for jobs they are not well suited for, apply for positions their skills don't fulfill the basic criteria of, or even apply for a part-time job when they really wanted a full-time one. (more…)...
Businesses that market their products to children continue to stumble upon extremely successful marketing techniques that capture both children and their parents and create a buzz about their product or service (more…)...
With estimated spending by 14- to 34-year-old consumers at more than $1.2 trillion dollars annually, it's not surprising that more and more businesses are focusing on new ways of communicating with this segment of the population. (more…)...
It’s the number one question of all businesses: “How useful is my product to my customers?” But ironically, most marketers are so concerned about other questions that they forget to address this major issue. (more…)...
Has loyalty started to decline in today’s business world? As budgets are shrinking and demands are growing, we often look for the best deal - which often happens to be the least expensive option. But is it going to cost you in the end? (more…)...
De-stress by Being a Better Business Professional.
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Developing professional relationships is rarely an easy task. The simple combination of different personalities, ideals, and concepts often makes for a difficult initial challenge. So, you’ve formed a partnership. (more…)...
Small Steps Can Lead to Big Changes in Your Business.
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There is quite a misconception about what branding, public relations and social media's functions are in business. Some consider a logo a brand while others view PR as smooching. (more…)...
So your small business is in need of credibility. What's the first thing you should do?
Some say it's as simple as building your brand.
In the business world, your brand is only as strong as the reputation that precedes it. (more…)...
With the creation of Twitter, Facebook, Instagram, LinkedIn, and the numerous other social media sites popping up daily, the issue of social media addiction has become a frequent topic of discussion. (more…)...
We all know that client relationships are important. Being creative and resourceful is essential to maintaining and growing your client base. Wendi McNeill, owner of Charli Jane Speaker Services, (more…)...
