Ethical Growth of PR.

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Ethical Growth of PR.

Ethical Growth of PR.
Public Relations experts are optimistic that the industry will see considerable growth. Social media’s explosive evolution and the multitude of communications calamities over the years have highlighted public relations (more…)...

A Story Tailor-made Just for Reporters.

A Story Tailor-made Just for Reporters.
The practice of avoiding media exclusives has been a general rule in public relations for eons. Most PR pros believe that exclusives, the act of promising one reporter sole access to a story, limits the coverage range of your pitch. (more…)...

Winter Safety.

Winter Safety.
You knew your favorite all-in-one gadget could be a lifesaver for your schedule but, did you know it could literally help save you or someone you know in an emergency? (more…)...

Crisis Planning: How Secure is Your Business?

Crisis Planning: How Secure is Your Business?
Life can be unpredictable—personally or professionally. Planning for the unknown could help relieve some of the headaches should the unthinkable occur. Recently, a client came across a personal issue that became a public relations nightmare. (more…)...

Trying to Get Your “Sexy Back”?

Trying to Get Your “Sexy Back”?
Being sexy begins between the ears. You can wear the prettiest outfit, a form-fitting shirt, the right color, and still feel uncomfortable in your shoes. It's all about confidence. Besides, sexy in general (more…)...

Does Bad Behavior Rule?

Does Bad Behavior Rule?
Does society reward poor, rude, out of control behavior? With so many high school dramas, political ads, cheating athletes, and housewives of wherever on TV, us regular gals are getting a bad rap. (more…)...

Making True “Friends” Through Social Media.

Making True “Friends” Through Social Media.
Last night, I had dinner with friends, one of whom is adamantly anti-social media. He used the words time-wasting, life-sucking and personality-diminishing to describe one of the essential duties of my livelihood (more…)...

Writing + Technology = Migraine

Writing + Technology = Migraine
Recently, I had a conversation with a communications professional friend of mine via text message that about made my head explode. Acronyms abound! I understand texts are meant for bits of information, (more…)...

Media Training for All: A Solution for Businesses Stressed-out About Losing Control of the Social Media Conversation.

Media Training for All: A Solution for Businesses Stressed-out About Losing Control of the Social Media Conversation.
People are told since childhood that they should think before they speak. While many do heed the advice, inevitably you know someone who lacks the filter developed by individuals who have refined their sense of tact. (more…)...

Perfecting the Partnership: Working with Nonprofits.

Perfecting the Partnership: Working with Nonprofits.
Numerous businesses love to contribute to causes for the betterment of their communities. When a successful partnership ensues, funds are raised, goals are met and warm, fuzzy feelings are felt all around. (more…)...