Top 10 Heroes of the Year.

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Top 10 Heroes of the Year.

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Top 10 Heroes of the Year.
We sometimes think of childhood heroes as a vestige of yesteryear. In the hustle and bustle of our lives, it's nice to take a moment to see who moves us. Heroes had such a useful purpose historically but, do we take the time to identify our own heroes/role models? (more…)...

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Public Relations

Tips for Reputation Management.

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Tips for Reputation Management.
If you are a celeb, a superstar, or the average Joe, your reputation means everything in growing and maintaining your business. Personal problems can taint your value and become more of a distraction. (more…)...

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Business

Ideas Still Rule in the Marketplace.

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Ideas Still Rule in the Marketplace.
IdeaPaint is a fun product that allows people to use dry erase markers directly on their walls. It can be used in the home, school, or even in the office. What began as a college dorm room invention has hit the market in a big way. (more…)...

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Uncommon Signs of Economic Bounce Back.

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Uncommon Signs of Economic Bounce Back.
Researchers have found some uncommon trends to forecast economic gains. This goes to show, what the media does to spin the current state of the times is not always as dire as it seems. I often think the consumer's attitude toward the economy (more…)...

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Business

Overwhelmed By Hard to Read Web Reporting?

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Overwhelmed By Hard to Read Web Reporting?
Ever get a report from IT and the pages run on until infinity? Digital analytics can provide some real hard data. However, reports can be very overwhelming. There is so much data to decipher to truly get the benefits of the information. (more…)...

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Marketing

Are Machines Being Used to Change Your Behavior?

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Are Machines Being Used to Change Your Behavior?
Humans have been trying to influence behavior for hundreds of years. Do all the available technologies like gaming, mobile apps, the internet, kiosks, smart environments, etc. really change a person's perception drastically? (more…)...

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Business

Top 5 Ways Twitter Can Really Help Your Business.

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Top 5 Ways Twitter Can Really Help Your Business.
1. A way to enhance your customer service. You can set up Twitter as a way to receive questions about your company's products or services. The TweetDeck app has a built-in permanent third-party search method. Your customers can let you know what type of help they may need. (more…)...

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Care About Your Reputation?

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Care About Your Reputation?
Lately, I have seen several instances of local politicians or movie stars sending out PR blasts, and even a local press conference, to let people know they are either getting a divorce or in some cases 'working through' issues. (more…)...

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Are You a Clueless Salesman? Free Sales Tips.

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Are You a Clueless Salesman? Free Sales Tips.
Hey sales people, listen up. I want to give a perspective from the other side. If you every wonder why you might not land that job you submitted an estimate for these days there may be a few reasons why. 1. You don't fully listen to your customer. I had a several sales people come out and give me pricing on a fire alarm system for my home. I explained what I wanted and the rep seemed to understand the key items I wanted to purchase. Then he returned with a commercial rep. He was asking about all kinds of things that just didn't apply. I was so frustrated by the time he left. I was repeating myself, over an over like a bad rerun of the Ground Hogs Day movie.

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Bloggers Need to Be Aware of New FTC Rules.

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Bloggers Need to Be Aware of New FTC Rules.
If you visit popular blog sites that review products, there are some new rules bloggers must adhere to by the man, the FTC. Popular bloggers are now subject to federal guidelines that state bloggers must disclose freebies in product reviews. (more…)...

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