Is “Good Enough” Really Good Enough for Your Business?
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Many professionals at some point in their careers have approached a deadline scrambling to complete a project. Many questioning if they have given their best effort. Or, half-heartedly finish a task they are not too thrilled about, just to get it out the door. (more…)...
Are you setting yourself up for unhappiness?
Many candidates today apply for jobs they are not well suited for, apply for positions their skills don't fulfill the basic criteria of, or even apply for a part-time job when they really wanted a full-time one. (more…)...
Businesses that market their products to children continue to stumble upon extremely successful marketing techniques that capture both children and their parents and create a buzz about their product or service (more…)...
With estimated spending by 14- to 34-year-old consumers at more than $1.2 trillion dollars annually, it's not surprising that more and more businesses are focusing on new ways of communicating with this segment of the population. (more…)...
Facebook's slogan says it all - the social networking site is there solely to help you "connect with friends and the world around you." But is this actually the case?
According to a study conducted by ReD Associates, the majority of social media users (more…)...
It’s the number one question of all businesses: “How useful is my product to my customers?” But ironically, most marketers are so concerned about other questions that they forget to address this major issue. (more…)...
Using Twitter More Effectively to Promote Your Business.
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According to an analysis done by Hitwise, less than .2 percent of people who use Twitter visit news and media sites from their Twitter accounts. But research also showed that Facebook users accounted for 3.64 percent of the visits to (more…)...
Has loyalty started to decline in today’s business world? As budgets are shrinking and demands are growing, we often look for the best deal - which often happens to be the least expensive option. But is it going to cost you in the end? (more…)...
De-stress by Being a Better Business Professional.
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Developing professional relationships is rarely an easy task. The simple combination of different personalities, ideals, and concepts often makes for a difficult initial challenge. So, you’ve formed a partnership. (more…)...
Small Steps Can Lead to Big Changes in Your Business.
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There is quite a misconception about what branding, public relations and social media's functions are in business. Some consider a logo a brand while others view PR as smooching. (more…)...
