business
Huffpost: Four tips to deal with work stress
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In the flurry of rushing from one meeting to another, we often forget to take the time to breathe. it is hard when you feel the pressure of everything may fall apart if I just stop.
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In the flurry of rushing from one meeting to another, we often forget to take the time to breathe. it is hard when you feel the pressure of everything may fall apart if I just stop.
hr
Huffpost: 5 Signs your boss may be “checked out”
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We have personally seen the wake of working with a poor manager and what it can do to a brand. It creates havoc across the whole organization.
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We have personally seen the wake of working with a poor manager and what it can do to a brand. It creates havoc across the whole organization.
hr
Huffpost: Five tips to land your next dream job
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Any business owner understands the challenge of finding the right talent. Throughout the years of interviewing for a wide array of jobs, I have seen many missteps along the way, from seasoned professionals to new entrants in the market.
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Any business owner understands the challenge of finding the right talent. Throughout the years of interviewing for a wide array of jobs, I have seen many missteps along the way, from seasoned professionals to new entrants in the market.
baker-creative-news
Toyota grants Michele Cuthbert with a Blue Wave Academy scholarship
[vc_row][vc_column][vc_column_text css=""]Michele Cuthbert received a scholarship to attend the Blue Wave Academy to be honored at the United States Hispanic Chamber (USHCC) National Conference in Atlanta, Georgia. (more…)
baker-creative-news
Baker Creative wins GDUSA Package design award
[vc_row][vc_column][vc_column_text css=""]Baker Creative, an award-winning marketing, branding, and public relations agency, was honored with a GDUSA award for packaging for the horticultural cannabis industry. It was a solution to address Sungro’s coconut sub straight blend for the cannabis growers. (more…)
baker-creative-news
BusHuddle Podcast wins gold
[vc_row][vc_column][vc_column_text css=""]Baker Creative, an award-winning marketing, branding, and public relations agency, earned a Gold Hermes Award for Best Female-Hosted Podcast for its acclaimed leadership BusHuddle YouTube Podcast at https://youtu.be/B-_RazhtuMM. (more…)
baker-creative-news
Baker-Creative won best place to work four years in a row
[vc_row][vc_column][vc_column_text css=""]Baker Creative was selected as a winner in the Best Workplaces in Ohio Awards. (more…)
baker-creative-news
Baker Creative Named One of Ohio’s Top 500 Most Influential Leaders
[vc_row][vc_column][vc_column_text css=""]Baker Creative, an award-winning marketing, branding, and public relations agency, is proud to announce that its Founder and Creative Director, Michele Cuthbert, has been named one of Ohio’s 500 Most Influential Executives in the fourth annual Ohio 500 Awards. (more…)
baker-creative-news
Baker Creative founder presents AI session at developmental disabilities conference
Michele Cuthbert, founder and creative director of Baker Creative, was selected as a conference speaker for the Ohio Association of County Boards of Developmental Disabilities (OACB) Spring Conference. (more…)
baker-creative-news
Michele Cuthbert teaches Culture at the Ohio SHRM Conference
[vc_row][vc_column][vc_column_text css=""]Michele Cuthbert, principal of Baker Creative, was tapped out of 400 entries to speak at the Ohio SHRM Conference.
baker-creative-news
Michele Cuthbert teaches AI to New England Society for Healthcare
[vc_row][vc_column][vc_column_text css=""]Michele Cuthbert, principal of Baker Creative, was selected to teach an AI class to NESHCO. (more…)
baker-creative-news
Michele Cuthbert speaks at WBEC Bold and Brilliant Women of Color Conference
[vc_row][vc_column][vc_column_text css=""]Michele Cuthbert, principal of Baker Creative, was selected as a panelist speaker for the WBEC Bold and Brilliant Women of Color Conference. (more…)
baker-creative-news
Baker Creative founder presents at Detroit’s Great Lakes WBC Business Conference
Michele Cuthbert, founder and creative director of Baker Creative, was selected as a conference speaker for the Great Lakes WBC Business Conference. (more…)
baker-creative-news
Smart Business Columbus selects Cuthbert for Smart 50 Award.
Smart Business Columbus magazine has selected Michele Cuthbert as one of its Smart 50 honorees. (more…)
baker-creative-news
Baker Creative founder presents AI session at developmental disabilities conference
Michele Cuthbert, founder and creative director of Baker Creative, was selected as a conference speaker for the Ohio Association of County Boards of Developmental Disabilities (OACB) Spring Conference. (more…)
business
Is “good enough” really good enough for your business?
Many professionals at some point in their careers have approached a deadline scrambling to complete a project. Along the way, they may have questioned whether they have given their best effort. (more…)
business
Embracing risk at times of uncertainty pays dividends
To grow, you need to take risks. (more…)
business
Whole brand approach builds brand equity and business
Businesses are finding the value of embracing “holistic brand thinking” to build brand equity and business for their organizations and clients. (more…)
marketing
Value of a holistic brand approach to marketing
Holistic marketing looks at an entire business and all of its marketing as one system. (more…)
hr
How to restore trust in HR
With all the impatience in the world today, human resources (HR) departments have had to take a good look in the mirror and try to see what the employees see. (more…)
baker-creative-news
Baker Creative earns 3 awards at inaugural Ohio Biz Bash
Ohio Business Magazine honored Baker Creative and its founder, Michele Cuthbert, with three awards at the inaugural Ohio Biz Bash celebration at the Dayton Convention Center last month. (more…)
hr
How to manage the silent quit
Remember the “Raspberry Beret” song by Prince? Besides a catchy chorus, it includes these lyrics: “Seems that I was busy doing something close to nothing, but different than the day before.” It seems Prince may have been singing about the silent quit, soft quitting, or the more alliterative synonym, quiet quitting, long before they became household terms in the past-pandemic world of today. (more…)
business
Why connecting cross-functional silos matters
Remember the kid in school who propped up books around his desk to prevent others from peeking at his paper? He was operating in a silo apart from others. Wanting a little privacy during a test situation is understandable, but operating apart from other kids continually is not socially healthy. It doesn’t fare so well in the working world either when teams and departments work independently of one another without sharing information regarding mutual goals. (more…)
business
How to define and measure growth beyond revenue
A company’s revenue is a primary way to define and measure business growth. Yet, it is not the only way. (more…)
business
Heritage brand evolution to drive sustainable growth
Heritage is important. It shows us where we’ve been, leads up to where we are now and can influence the future. (more…)
podcast
Bushuddle podcast: Bishop Fernandes Inspiring modern faith
[vc_row][vc_column][vc_column_text]Inspiring modern faith to breathe life into communities, Catholic Bishop Fernandes.
https://youtu.be/8cBCKNF-sgA[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=""]Bushuddle Podcast: Bishop Fernandes — Inspiring Modern Faith
Step into a fresh conversation on faith, leadership, and community in this compelling Bushuddle Podcast episode featuring Bishop Fernandes. At the intersection of ancient wisdom and modern challenges, this episode explores how faith can breathe vitality into today’s communities, equipping listeners with insight, inspiration, and actionable hope.
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podcast
Bushuddle podcast: Learn work-life balance tips from Erin Levzow.
[vc_row][vc_column][vc_column_text]Learn ways work-life balance can work to achieve your career goals.
https://youtu.be/bbIXT92mWLs[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=""]Bushuddle Podcast: Mastering Work–Life Balance with Erin Levzow
In this episode of the Bushuddle Podcast, host Michele Cuthbert, sits down with Erin Levzow, a seasoned professional and thought leader, to unpack how you can make work-life balance not just an ideal, but a sustainable reality. As careers grow more demanding and personal lives fuller, Erin brings practical strategies and real-life stories to help listeners thrive in both realms.
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podcast
Melissa Miller producer of the Trailblazing Women in Ohio Politics PBS documentary
[vc_row][vc_column][vc_column_text]Learn the story behind the making of this important documentary telling the story of women's resilience in politics.
https://youtu.be/LL-2mU7PKX0[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=""]Bushuddle Podcast: Melissa Miller — Behind the Documentary Trailblazing Women in Ohio Politics
Dive into a conversation with Dr. Melissa K. Miller, the executive producer, director, and driving force behind the PBS documentary Trailblazing Women in Ohio Politics. In this episode of Bushuddle Podcast, we go behind the scenes of a powerful film that brings to light the lives, struggles, and victories of the women who broke political barriers across Ohio.
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podcast
Bushuddle podcast: How to make a library relevant in the digital age
Donna Zuiderweg discusses the challenges the Columbus Metropolitan Library faces to stay relevant today. https://youtu.be/2qZgCfVybio
business
Difference between gains and sustainable growth
Growth is great. It’s what companies aspire to achieve -- and individuals as well. But growth brings challenges of its own if you’re not prepared for them. (more…)
marketing
How to deliver on brand promise today
Corporate culture – whether in an office, factory or restaurant – still matters as much or more as before the pandemic arrived. (more…)
baker-creative-news
Baker Creative wins BBB Torch Award for Ethics
Baker Creative won a Torch Award for Ethics presented by the Better Business Bureau (BBB) of Central Ohio, The Center for Character Ethics. BBB established the Torch Awards for Ethics as an annual awards program to publicly recognize local companies with practices that elevate their commitment to ethical business. (more…)
baker-creative-news
Baker Creative podcast earns Marcom Awards honors
[vc_row][vc_column][vc_column_text css=""]The Baker Creative BusHuddle (Business Huddle) podcast hosted by Michele Cuthbert was selected for honorable mention in the website element/podcast category of the MarCom Awards.
business
3 ways customer experience becomes a competitive advantage
Customer experience (CX) can become the ultimate competitive advantage and differentiating factor when organizations do it well. (more…)
marketing
Strengthening brand equity in ever-changing marketplace
As with all categories, some within it are stronger than others. Brands are not an exception. (more…)
marketing
How brand trust increases company value
Brands build trust so that there is little or no gap between what your brand promises and what it delivers. Building trust also builds brands themselves. (more…)
marketing
Reposition your company with emerging trends
Caring for your company is sometimes like being a homeowner. (more…)
marketing
Growing sales in uncertain times
Understanding the ever-evolving customer was tricky enough before the world encountered a pandemic. Some consumer habits were permanently adopted while others were gleefully discarded. Companies saw there were ways to connect with customers during changing times to cultivate brand loyalty. (more…)
marketing
Purpose vs. profit
The almighty dollar is always important and what keeps the doors of a business open and operating, but it takes more than that these days to define success in the eyes of employees and customers alike. (more…)
hr
Focusing on the “human” in human resources
Just like many other departments in today’s world, the role of human resources (HR) is evolving. This does not mean abandoning the “human” aspect of HR. (more…)
hr
Insights that give you an edge in the workplace
Staying ahead of your existing competition or those you see entering the mix as potential challengers is a competitive advantage. (more…)
baker-creative-news
And the winner is…Baker Creative!
We do our best to assist our clients in strengthening their businesses, positioning them for ongoing success, and achieving stellar return on investment results. We’re also proud when others recognize our work! We have a wealth of media mentions and awards to share. (more…)
baker-creative-news
Baker Creative wins for Ohio Health project
Baker Creative received a Graphic Design USA (GDUSA) Health + Wellness Design Award for the firm’s Ohio Health Diversity Education and Outreach Project. (more…)
marketing
Celebrities as election influencers
Celebrities play a valuable role in campaigns when they focus on where their authenticity lies. Artists calling for people to register to vote or providing the means to register to vote at a concert provides a public service and uses their voice to remind fans that they have a voice, too. (more…)
business
Planning is powerful tool in uncertain times
Every new administration -- whether presidential or corporate and regardless of the era -- brings about change. (more…)
hr
Tips to building a positive work culture
Great ideas and products sometimes get lost when an organizational culture is mired in toxicity. Regardless of distractions, associates need to remain focused (more…)
business
Building a business to succeed
You may be thinking of taking matters into your own hands and starting a business of your own. Or, perhaps you want to strengthen the one you have. (more…)
hr
Employee advocacy helps drive brand reputation
Employee advocacy – the promotion of an organization by its own staff – is increasing in popularity, recognition and value. (more…)
baker-creative-news
Cuthbert selected for Chief Marketer ‘Market Like A Mother’ Award
Baker Creative wins national marketing award Michele Cuthbert, founder and creative director of Baker Creative was one of eight women nationally selected to receive Chief Marketer’s ‘Market Like A Mother” Award in the agency category. (more…)
business
Tips to reposition during uncertain economy
Before the pandemic, “pivoting” was a word more frequently affiliated with a nimble professional athlete, not an ordinary business. Repositioning has become a necessity and is good practice to continue monitoring when the pandemic is no longer the focus of the world. (more…)
hr
Talent Management
A critical component of any business is its people. Talent management encompasses things like workforce planning, recruiting (also known as talent acquisition or TA), employee engagement, performance management, succession planning and other factors. (more…)
hr
What is DEI & B?
These key terms are intended to ensure an organization’s population and culture are aligned and include and incorporate a population of employees that is both consistent with the community it serves and supported as employees of varying backgrounds....
baker-creative-news
Baker-Creative won best place to work by making a difference in their employees lives and their community
[vc_row][vc_column][vc_column_text css=""]Baker Creative was selected as a winner in the Best Workplaces in Ohio Awards.
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baker-creative-news
Baker Creative adds new offices
[vc_row][vc_column][vc_column_text css=""]Baker Creative announces the establishment of satellite offices designed to serve the firm’s worldwide roster of clients even more effectively.
(more…)baker-creative-news
Baker Creative helps fire department continue annual toy drive
Bringing holiday cheer to more than 1,000 local children in need
Not even COVID-19 can stop the Violet Township Fire Department 2020 Toy Drive dedicated to bringing holiday cheer to more than 1,000 less fortunate children in Fairfield County and beyond.
(more…)
hr
Value of Employee Advocacy
What is employee advocacy? Simply put, it is the promotion of the company through its employees. It lends authenticity to recruitment and marketing and it expands a company’s social presence. Employee advocacy is a resource that will improve reach and trust for your company brand. (more…)
podcast
BusHuddle Podcast: Reenergizing the Columbus Blue Jacket fan experience
Leading the league in the hockey fan experience is always the goal. Becky Coffey leads the partner activation effort for the Columbus Blue Jackets to ensure fans are having a great experience, even if their favorite player is in the penalty box. Subscribe to our podcast.
https://youtu.be/LzK1ejq2YvIpodcast
BusHuddle Podcast: HR trends
Learn about new trends happening in the HR industry you can apply to your department today. [audio mp3="https://baker-creative.com/wp-content/uploads/2021/01/BH_017_HR_Trends_1.0.mp3"][/audio]
baker-creative-news
Baker Creative featured in “Columbus CEO”
COLUMBUS‐Positioned amongst some of the brightest business women in Central Ohio, Baker Creative principal Michele Baker Cuthbert will be featured in “Columbus C.E.O.” magazine. (more…)
baker-creative-news
Communicator Award: Baker Creative Takes Home Visually Appealing Website
[vc_row][vc_column][vc_column_text css=""]Baker Creative, a full-service agency, has won a 19th Annual Communicator Award for a visually appealing website. With hard work from the staff, Baker Creative released a new and improved website.
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baker-creative-news
Baker Creative internationally recognized for design work
[vc_row][vc_column][vc_column_text css=""]Groveport, OH- Baker Creative is a Gold Award recipient for the MarCom Awards competition in the category of Design(Web)/ Website Redesign.
(more…)baker-creative-news
Promoting sustainability on the west coast
BEYOND THE BACKYARD: HOW PROMOTING SUSTAINABILITY IS REACHING PAST A PICKETT FENCE COLUMBUS, OH With the population of urban areas rapidly increasing, how can cities preserve their roots? 82% of the U.S. population lives in urban areas, a significant increase from 64% in 1950. By 2050, 89% of the U.S. population and 67% of the world population is projected to live in these urban areas. (more…)
podcast
BusHuddle Podcast: The Future of Travel
Pack these tips from Uniglobe on your next travel adventure. Elizabeth Blount McCormick explains how COVID has altered the travel industry and what to consider before you pack your bag. Subscribe to our podcast.
[audio mp3="https://baker-creative.com/wp-content/uploads/2020/12/BH_014_Uniglobe_1.0.mp3"][/audio] Video version: https://youtu.be/rg2zdzV4bI4podcast
BusHuddle Podcast: Branding your business
Welcome to the Baker Creative BusHuddle Podcast. [audio mp3="https://baker-creative.com/wp-content/uploads/2020/11/BH_012_Branding_Your_Business_1.0.mp3"][/audio]
podcast
BusHuddle Podcast: Give yourself a break
Welcome to the Baker Creative BusHuddle Podcast. [audio mp3="https://baker-creative.com/wp-content/uploads/2020/11/BH_011_Give_Yourself_a_Break_1.0.mp3"][/audio]
podcast
BusHuddle Podcast: What to do in a weak economy
Welcome to our Baker Creative podcast. [audio mp3="https://baker-creative.com/wp-content/uploads/2020/11/BH_010_Weak_economy_1.0.mp3"][/audio]
podcast
BusHuddle Podcast: Small steps lead to big business
Welcome to our Baker Creative podcast. [audio mp3="https://baker-creative.com/wp-content/uploads/2020/11/BH_009_Small_Steps_lead_to_Big_Business_1.0.mp3"][/audio]
podcast
BusHuddle Podcast: Investing in your business
Welcome to our Baker Creative podcast. [audio mp3="https://baker-creative.com/wp-content/uploads/2020/11/BH_008_Investing_in_your_Bus_1.0.mp3"][/audio]
podcast
BusHuddle Podcast: Why should my business care about its reputation
Welcome to our Baker Creative podcast. [audio mp3="https://baker-creative.com/wp-content/uploads/2020/11/BH_005_Care_About_Reputation_1.0.mp3"][/audio]
podcast
BusHuddle Podcast: Build trust with social media
Welcome to our Baker Creative podcast. [audio mp3="https://baker-creative.com/wp-content/uploads/2020/11/BH_004_Build_Trust_with_SM_1.0.mp3"][/audio]
podcast
BusHuddle Podcast: What is PR?
Welcome to our BusHuddle podcast. [audio mp3="https://baker-creative.com/wp-content/uploads/2020/11/BH_002_What_is_PR_1.0-copy.mp3"][/audio]
podcast
BusHuddle Podcast: What is on your Bucket list?
Welcome to our Baker Creative podcast. [audio mp3="https://baker-creative.com/wp-content/uploads/2020/11/BH_001_Bucket_List_1.0.mp3"][/audio]
baker-creative-news
Being Awarded Internationally isn’t New to this Local Firm
Baker Creative, a nationally and internationally awarded branding PR firm, has been awarded a Gold Hermes Creative Award. Baker Creative won in the Print Media/Advertising/Direct Mail piece category for their Invitation to The Ashford piece. The Hermes Creative Awards is an international competition that recognizes outstanding work in the marketing and communication field while still advocating philanthropic efforts of those professionals in the field. The Hermes Awards are managed by the Association of Marketing and Communication Professionals, who award individuals with outstanding achievements and service to the profession. (more…)
baker-creative-news
Michele Cuthbert becomes digital expert for WBNS 10TV
baker-creative-news
Baker Creative Wins International Award
Baker Creative, a local branding agency, was recently selected as a Gold Award winner for the Association of Marketing and Communication Professionals’ Hermes Creative Awards. Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing and design of traditional and emerging media. The Hermes Gold Award is presented to those entries judged to exceed the high standards of the industry norm. Only 22% of the entrants received this award. (more…)
baker-creative-news
Cuthbert completes scholarship, receives invitation from The Huffington Post
GROVEPORT–- Cuthbert received a scholarship into the Babson Cohort of Goldman Sachs 10,000 Small Businesses. The national program was created to help business owners create jobs and economic opportunity by providing greater access to education, capital and business support services. She was chosen for the scholarship out of 600 entrepreneurs. Approximately 150 entrepreneurs from 33 states, Washington D.C. and Puerto Rico completed the blended online and face-to-face courses, which taught classes from Babson’s business experts and peers alongside educational teams who taught the program at colleges across the country. (more…)
baker-creative-news
After Another Year, Baker Creative Does it Again
The international awards program, The Communicator Awards, recognizes those whose ability to communicate makes them the best in the field. Baker Creative was awarded in the category Branded Content-Business to Consumer on behalf of the client Buehler’s Fresh Foods, a leading provider of high-quality food in Northern Ohio. (more…)
baker-creative-news
The Agency that Keeps on Winning
Columbus, OH – Baker Creative, a local branding consultancy, was awarded on multiple occasions throughout the year for their outstanding integrated campaign. Among the awards they won were a golden Marcom award, a Hermes award, a Davey award, and a Communicator award, which were all International competitions. Baker Creative also won a National American Graphic Design award, and a Regional PRSA Prism award. (more…)
baker-creative-news
Baker Creative Wins PRSA Diamond Award
Columbus, OH – After having a successful year and winning multiple awards, Baker Creative, a global branding and PR firm, is having a strong year. As of May, Baker Creative has been awarded the Diamond Award by the PRSA East Central District. The Diamond Awards are presented to public relations professionals who have successfully used ingenious skills and creativity to take on a communications task. This is the second Diamond Award Baker Creative has received. The East Central District Diamond Awards highlights extraordinary public relations campaigns by individuals practicing in the chapter’s geographic region. (more…)
business
What is on Your Bucket List?
Though we can make a new start any day of the week, there is something especially appealing about starting fresh at the beginning of the year. If you haven’t done so yet, now would be a great time to sit in silence, reflect on last year and create your new business bucket list. (more…)
business
What Message is Your Multicultural Campaign Sending?
Over the past decade, multicultural campaigns have become an integral part of major corporations’ marketing and public relations strategies. Often times, these diversity strategies come across as nothing more than a monthly checklist in the minds of consumers. (more…)
hr
How to NOT Present Yourself in an Interview.
As the younger generation is starting to apply and interview for higher profile jobs, executives are seeing some interesting interviewees. Maybe the younger generation thinks they do not have to follow interview etiquette. (more…)
hr
Executives Can Benefit from Mentors.
As top executives, it seems everyone comes to you for the answers to their questions. What about your inquiries? CFO’s face a challenge of not having anyone to lean on when they come across an issue or problem. (more…)
marketing
Using the Art of Advertainment to Boost your Brand.
Many companies strive to be memorable to consumers so they buy into their brands through advertising. Advertainment is a portmanteau of advertising and entertainment. This can be anything from television and movies to songs and radio ads. (more…)
business
Investing in Your Business for a Big Payoff.
Whether you are starting a new business or wanting to expand your current business, there are a few things that you need to invest in to make it successful. (more…)
business
Is Implementing Your Solid Strategy A Priority?
There are many facets of building or growing a company. The two most important components in planning should be a solid strategy and a creative element. Imagine cooking Thanksgiving dinner for a family of ten and not having recipes ready. (more…)
business
Boomer Roadblocks
This week is National Retirement Planning Week and Baker Creative wanted to look at the progress baby boomers are making in retirement. It turns out retirement may be further in the future than we thought. (more…)
pr
3 Ways to Recognize Crisis Within your Business.
Many companies have little issues with a crisis. They have great customers and their product is a success. What happens when the quality of service decreases? (more…)
podcast
Podcast – Why Social Media Bios Matter.
Welcome to a preview of one of our first FREE podcasts. Learn from Baker Creative why it is important to have good bios on your social media networks for your company. We go through what makes a great, responsive bio. (more…)
hr
Leadership Training for Gen Y & Beyond.
We have all heard that Generation Y is a new breed of employees. They are used to a fast-paced world and are up-to-date on the latest technology. Knowledge of the internet allows them to find information in a split second and connect to almost anyone around the world. (more…)
marketing
The Rise and Fall of Celebrity Branding.
In recent news, Lance Armstrong has been in the limelight for taking performance-enhancing drugs and blood doping. Lance Armstrong had been known for battling cancer, winning seven Tour de France competitions and partnering with Nike to start the LIVESTRONG Global Cancer Campaign. (more…)
business
Should Social Media Dictate Justice?
We have known social media to be a main source of news for quite some time. The collective Anonymous describes themselves as “an idea not a group, we are your neighbor, your doctor, We are freedom, Justice, WE DO NOT FORGIVE, WE DO NOT FORGET, EXPECT US. (more…)
business
Crains New York Giving Guide Contributor.
Breaking news! Check us out in Crain's New York Business this week on pg 6: http://bit.ly/REGkkb
CNYB2012_GivingGuide
business
The Power of Social Media and Public Relations.
We have all asked these questions. What are Public Relations? Why should I be on social media? How can social media and public relations help my company? (more…)
business
A # That Shaped an Online Revolution.
Tweeting without a hashtag is like reading without a book. But what is the purpose of the hashtag? Who started this trend of topics beginning with a #? (more…)
business
We Love Columbus!
Columbus has always been a great city and with a population of around 920,000 people, it is growing every day! We have so many things to do here for a variety of people. Whether you are a family looking for a Saturday activity (more…)
baker-creative-news
Baker Creative Partners with Columbus Business First.
Baker Creative got the amazing opportunity to present at the Columbus Business First 2012 Social Media Summer Camp where we discussed writing, photography and design for social media. (more…)
baker-creative-news
De-stress and Celebrate Earth Day!
We LOVE Earth Day at Baker Creative! In fact, we like nature so much we turned our property into a Certified Wildlife Habitat. Restoring some of the landscape into its natural state proved to be beneficial to our employees as well as the environment. (more…)
business
Lemonade from Lemons: Learn to Find the Positive in a Bad Situation.
A friend of mine once told me that if you are not in a crisis, you are either coming out of one or headed into the next one. This may sound as if she is a negative person, but she is actually one of the most positive people I know. (more…)
hr
Tips to Manage Workplace Toxicity.
Cliques, cattiness, gossip, backstabbing, lack of trust…Do any of these unpleasant experiences remind you of where you work? Toxic work environments can make your life a living nightmare. No one wants to be unhappy (more…)
business
Avoid the Mess: Navigating Sticky Situations in Your Business.
Difficult situations arise when running your own business. Disagreements among staff members, complicated client relationships, financial situations, and many other sticky moments have a tendency to surface on a daily basis. (more…)
business
Be a Small Business or Corporate Do-gooder.
The Holidays are approaching fast. Only a few more prep days before the Thanksgiving feast commences. Many business owners are thinking of ways to give back during this season of warm fuzzies. (more…)
hr
New Career? Get Support.
Each year many Americans decide to make a career change. Deciding what to do next can be a daunting task regardless of whether it is because of necessity or by choice. Create a solid support system for you to ensure success. (more…)
business
Face your Fear: The New Habit Tool Kit.
You are ready to face your fear, but let’s face it, changing a habit is difficult; especially if the rut is worn so smoothly that you do it involuntarily. Change doesn’t happen on its own. Before you expect to transform the habit for real, (more…)
hr
A Few More Tips for the Job Searcher.
As a business owner, I am sometimes amazed when I interview people for open positions. I would like to give some tips I have come across of what not to do. • When a potential employer calls for an interview (more…)
business
Branding IS Your Business.
Branding pertains to much more than a company’s image. The web site, business cards, stationery and other promotional materials are just part of it. Everything from the company’s reputation, products or services, (more…)
hr
5 Resources for Working Moms.
Modern working moms are pressed for time, energy and resources. As summer winds down and the school year ramps up, parents all over the country are transitioning to the job of family logistics coordinator, strategizing solutions (more…)
business
Do You Have a Business Plan?
Countless businesses in the United States operate without a plan. Many entrepreneurs know their company thoroughly, but employees may not understand vital components of the organization without a tangible reference. (more…)
marketing
Marketing Lessons from Mom.
[vc_row][vc_column][vc_column_text css=""]Since Sunday was Mother’s Day, we’d like to take a moment to thank the mothers of our staff for shaping their lives and encouraging them in ways both large and small. Some of our staff members contributed lessons that their mothers taught them (more…)
business
Simplify Your Niche for Bigger Profits.
Ever wonder why Carlo’s Bake Shop of TLC and Discovery Family’s “Cake Boss” fame is the crème de la crème of the baking world? They know what they are good at. They stick to it. And, they keep perfecting it. (more…)
business
Go Green Without “Greenwashing”.
Consumers demand eco-friendly products in hopes they are making better choices for the future. No one knows exactly how much effect “green” alternatives will have long term, but for now, the public has spoken—loudly. (more…)
business
Crisis Planning: How Secure is Your Business?
Life can be unpredictable—personally or professionally. Planning for the unknown could help relieve some of the headaches should the unthinkable occur. Recently, a client came across a personal issue that became a public relations nightmare. (more…)
business
Does Bad Behavior Rule?
Does society reward poor, rude, out of control behavior? With so many high school dramas, political ads, cheating athletes, and housewives of wherever on TV, us regular gals are getting a bad rap. (more…)
business
Making True “Friends” Through Social Media.
Last night, I had dinner with friends, one of whom is adamantly anti-social media. He used the words time-wasting, life-sucking and personality-diminishing to describe one of the essential duties of my livelihood (more…)
business
Writing + Technology = Migraine
Recently, I had a conversation with a communications professional friend of mine via text message that about made my head explode. Acronyms abound! I understand texts are meant for bits of information, (more…)
business
Perfecting the Partnership: Working with Nonprofits.
Numerous businesses love to contribute to causes for the betterment of their communities. When a successful partnership ensues, funds are raised, goals are met and warm, fuzzy feelings are felt all around. (more…)
marketing
Branding is More Than Your Logo.
“It’s what a company looks like.” “It’s the symbol a company uses.” “It’s where you burn a symbol into your arm.” Above are some answers you might receive if you were to ask, “What is branding?” (more…)
pr
Is PR Dead?
A study by the Oriella PR Network found that approximately 75 percent of “targeted” press releases were still useful according to an article from PRNewser. As a reminder, follow these crucial tips to ensure your press releases don’t go unnoticed: (more…)
business
Is “Good Enough” Really Good Enough for Your Business?
Many professionals at some point in their careers have approached a deadline scrambling to complete a project. Many questioning if they have given their best effort. Or, half-heartedly finish a task they are not too thrilled about, just to get it out the door. (more…)
hr
Would You Say Anything to Get a Job?
Are you setting yourself up for unhappiness? Many candidates today apply for jobs they are not well suited for, apply for positions their skills don't fulfill the basic criteria of, or even apply for a part-time job when they really wanted a full-time one. (more…)
marketing
Top Ten Strategies for Child-centered Marketing.
Businesses that market their products to children continue to stumble upon extremely successful marketing techniques that capture both children and their parents and create a buzz about their product or service (more…)
marketing
Reaching the Youth Market.
With estimated spending by 14- to 34-year-old consumers at more than $1.2 trillion dollars annually, it's not surprising that more and more businesses are focusing on new ways of communicating with this segment of the population. (more…)
business
Is Your Product Selling Itself?
It’s the number one question of all businesses: “How useful is my product to my customers?” But ironically, most marketers are so concerned about other questions that they forget to address this major issue. (more…)
business
Is Brand Loyalty Dead?
Has loyalty started to decline in today’s business world? As budgets are shrinking and demands are growing, we often look for the best deal - which often happens to be the least expensive option. But is it going to cost you in the end? (more…)
business
De-stress by Being a Better Business Professional.
Developing professional relationships is rarely an easy task. The simple combination of different personalities, ideals, and concepts often makes for a difficult initial challenge. So, you’ve formed a partnership. (more…)
business
Small Steps Can Lead to Big Changes in Your Business.
There is quite a misconception about what branding, public relations and social media's functions are in business. Some consider a logo a brand while others view PR as smooching. (more…)
business
Building Small Business Credibility.
So your small business is in need of credibility. What's the first thing you should do? Some say it's as simple as building your brand. In the business world, your brand is only as strong as the reputation that precedes it. (more…)
business
Are We Addicted to Social Media?
With the creation of Twitter, Facebook, Instagram, LinkedIn, and the numerous other social media sites popping up daily, the issue of social media addiction has become a frequent topic of discussion. (more…)
business
Client Relationships: 7 Simple Rules.
We all know that client relationships are important. Being creative and resourceful is essential to maintaining and growing your client base. Wendi McNeill, owner of Charli Jane Speaker Services, (more…)
marketing
How Far Will Product Placement Go?
Growing up I was always particularly cognizant of brands. My father worked for a major beverage company. As a kid, if we were allowed to drink soda, we were not allowed to drink Brand X, since Dad’s company (more…)
business
Overwhelmed by Social Media Planning?
In this uncertain, fluctuating marketplace I often hear CEOs, business owners and middle managers who share a common perception of social media. Fear of the unknown. Fear that if I speak on Facebook, Twitter etc. (more…)
business
Does Your Business Practice What it Preaches?
What are we to think when companies don't practice what they preach on a business level? Part of Petsmart's messaging to their customers is to bring your dog to the store as an extension of your experience. (more…)
business
Did the Internet Kill the Video Star?
Ever wonder what happened to the video star of yesteryear? Remember when MTV actually meant videos on TV? The recording industry has changed a lot in the last few years. Blockbuster, big-budget videos don't dictate record sales anymore. (more…)
business
Has the Media Lost it’s Way?
How much distraction is too much? Have the media and broadcast outlets overdone it trying to promote every bit of content? Does everything need a continuous plug these days? Online editorial layouts shown (more…)
hr
What Do You Do When You Have a Good Job and Lousy Coworkers?
Are social activities too much of a distraction in the workplace? I have worked many jobs where my fellow coworkers were laughing and playing around while the boss was away. I have sat through many meetings where all the staff did was (more…)
business
When Will the Banks Get It?
Between banks using scare tactics to sell overdraft protection to credit card companies finding ways to add additional fees, it's no wonder the market has little trust in our financial institutions. (more…)
business
Empower Yourself to Reach Your Goals.
Find out where you really belong. We all have inherent skill sets that are well suited for a variety of life's callings. In our passion and talents, we find a sense of tranquility. Whether it's painting, riding a motorcycle, gardening, etc. (more…)
business
Is Your Attitude Holding You Back?
Does someone with an accent make you think they are less intelligent? If someone is from another country does this make them a second class citizen in the eyes of some Americans? The way some homegrown Americans treat others (more…)
business
Find Direction in Your Life.
Are you experiencing a feeling of indecision, loss of self-confidence, panic, self-defeating behaviors, a frightening sense of emptiness? Don't let your negative side overshadow the quest to find your true self. So let's eliminate the negative and let the positive part of your life start to guide you. (more…)
business
Is Transparency Real?
Sometimes things aren't always what they seem from the outside. For example, you never really know someone even if you date someone for a while. For that matter, even if you date them and live with them there is always something you didn't know about (more…)
business
How Far Will You Go to be Famous?
Some people will do anything to be famous. Every day I hear more reports about people trying to get famous by doing something outrageous, unethical, immoral, and sometimes flat out illegal to get their own reality TV show. (more…)
business
If One Dog Can Make a Difference, What About You?
The true nature of animals can be a testament to the love they give unconditionally. Everyone searches to be loved for just who they are and where they are in life. Ricochet, the surfer therapy dog is a great example of how sometimes people live out someone else's dream. (more…)
marketing
Has Social Media Gone Too Far?
Has the law blurred between our private and public worlds? Has too much access gone too far? Have we all gone beyond too much information for public view? I often wonder if reality TV brought down barriers. Did it make it OK to show what we do in private? (more…)
pr
Tips for Reputation Management.
If you are a celeb, a superstar, or the average Joe, your reputation means everything in growing and maintaining your business. Personal problems can taint your value and become more of a distraction. (more…)
business
Ideas Still Rule in the Marketplace.
IdeaPaint is a fun product that allows people to use dry erase markers directly on their walls. It can be used in the home, school, or even in the office. What began as a college dorm room invention has hit the market in a big way. (more…)
business
Uncommon Signs of Economic Bounce Back.
Researchers have found some uncommon trends to forecast economic gains. This goes to show, what the media does to spin the current state of the times is not always as dire as it seems. I often think the consumer's attitude toward the economy (more…)
business
Care About Your Reputation?
Lately, I have seen several instances of local politicians or movie stars sending out PR blasts, and even a local press conference, to let people know they are either getting a divorce or in some cases 'working through' issues. (more…)
marketing
Social Media Strategies: Do More With Less Time.
Time, energy, and funding resources are scarce. Before you know it, an hour and a half have been lost on social media. Tools can be frustrating if you don't utilize your precious time well. After all, time is money that we can never get back. (more…)
business
Addicted to Reality TV?
In some ways reality TV has replaced the typical soap operas. VH1 and MTV shows are almost totally scripted, and every reality show has to have some sort of production set up. But for the majority of reality shows the characters are encouraged to be themselves. The more realistic the show, the more legs it seems to have. These shows are extremely...
business
Insight Into the Power of Women Spending in the Global Marketplace.
We are continuously doing research on "why she buys" to give us insight into the impact that female consumers have on the marketplace. Much of what we learn in school is based on the age-old rules that were established when men ran the show. Not so much anymore. (more…)
hr
Frustrated By Not Landing an Interview? Job Applicant Tips.
Frustrated by sending out what seems like hundreds of resumes with little success? Let me give you a few tips that will help you stand out among the sea of applicants who apply for jobs every day at our company, Baker Creative. (more…)
business
Is social hacking the next thing to look out for?
With all of the social media tools available to day like Facebook, Twitter, LinkedIn, High5 etc..., how can we really feel secure in our postings? (more…)
hr
Turned down by jobs lately? Job tips for landing on your feet.
I am the CEO and have the final say when someone is hired at my company. I thought it might be beneficial to offer some useful tips on how to get hired in this economy. A perspective from the other side... of the desk I mean. We are currently trying to fill 3 new positions. It's quite surprising the lack of detail and care many candidates project out there. (more…)
business
How to build trust with social media
Last week Nielsen released the 2009 Global Online Consumer Survey of over 25,000 Internet consumers from 50 countries. The survey covers degrees of trust consumers have for advertisers/brands. Online people trust others opinions more than ads and the media. For example, the newspaper industry has lost significant trust within the last 2 years. (more…)
business
Old school social media application
In a dark nightclub a secret was spreading around the room like wildfire. A message passed from person to person. The crowd anxiously awaiting the outcome of things to come. The singer on stage was rocking her heart out when she was suddenly interupted by a stranger asking her to marry her. Out of disbelief she looked over to her endearing boyfriend and saw him on his knees with a ring. She accepted. I wonder if the message changed at all by the time it reached her? The crowd roared with approval.
business
Take a moment to get inspired…
I noticed on the 6:00p.m. world news there was the coolest story. It was about people donating kidneys to others. They under went the surgery (more…)
business
Top 10 tips to landing a great job
I am thankful when someone takes to the time to submit a resume for consideration. I often wonder when we get job applicants who submit resumes without any regard to the job posting or a missing cover letter. Were they just time poor and hoping something will stick? Lets get real. (more…)
business
Give yourself a break today!
